June 16, 2016
The eCommerce business is highly competitive and getting into it isn’t easy. You need to stand out to draw prospects away from your competitors to nab success in the market. In this industry, your website is everything and should be treated as the virtual representation of your business.
If it isn’t well-designed, attractive and user-friendly, you’ll experience high bounce rates and considerable loss of revenue. We recommend that you consider the suggestions listed below carefully before you start an eCommerce website based on Joomla.
1. Know Your Industry
Before you even start to plan the website design, explore your industry for a bit. For example, if you intend to open an eCommerce store that sells cosmetic products, explore the competing websites and the big names in the industry. In the cosmetic industry, you might want to explore the Sephora or Ulta websites to understand how your eCommerce website should look and function.
This research would help you understand how eCommerce in your industry works and give you an idea about where to start. Doing this would enable you to convey your requirements and ideas to your website developer.
2. Know the Platform
Research the platforms before you hire a developer. Joomla is a great option for eCommerce websites because it offers several dedicated plug-ins and themes. This platform is also relatively easy to use and update on a daily basis. If you hire a Joomla developer who has the necessary skill and experience, you’ll have an excellent website for your business. Nevertheless, you should explore as many platforms as you can and decide which one would suit your purpose well. You can also ask for suggestions and recommendations from professionals on the matter.
3. Understand Your Audience
If you’ve been in business for a while, you probably know who your target audiences are. You need to design a website that would appeal to them and retain their attention. You can easily research the data online and use several marketing and analytical tools to understand your target audience. Again, this will help you plan the right website design and architecture.
4. Create a List of Features You Want
After you study competitor websites and understand your audience, create a list of features you want. If you hire a Joomla developer, they can add plug-ins or create custom features that would enhance your website’s performance. For example, Joomla easily allows you to integrate PayPal or Google Wallet into the website. You can also add social media links and even live Twitter feeds to your website. These features will have a positive impact on your prospective customers. You can always ask your website developers for suggestions and recommendations regarding features and plug-ins.
5. Think of the Design
Joomla and other such platforms have several design themes and skins. Based on your budget, you can choose a free theme, a premium theme, or a custom theme. A free theme, as the name implies, is free of cost and usually very generic in design. These themes might not perform as well as you expect them to. Some of them can even slow down the load time of your website.
Premium themes are also available in the theme library and are usually quite affordable. Most premium themes are of good quality and would sit well on your website. If you hire a Joomla developer, he will search and install a theme that represents your brand well. However, if you want a completely unique design and don’t mind spending the money on it, you can ask your developer for a custom theme. That will help you establish your own identity and stand out in the crowd.
6. Choose the Right Developer
It’s a good idea to research well before you hire Joomla developers. As we mentioned before, your website is your most important asset and you need to be sure that you’ll get a good end product. You should consider the following points:
- The skill and experience of the Web developer;
- Their knowledge of PHP, CSS and HTML;
- References and past projects;
- Online reputation and reviews.
These points will help you choose the right developer for your eCommerce website.
Aman Sareen has smart insights on digital marketing, advising on more effective eCommerce approaches. He has worked for many Digital firms and successfully run SEO and paid campaigns. He is a passionate blogger, loves to travel, enjoys different continental food and is a fashion lover. He is rich in experience in SEO, PPC, affiliate marketing and content optimization. Connect with him on Google+