September 5, 2016
As the dog days of summer come to an end, it’s time to ramp up your business plans for fall. There’s no better time than now to put things into high gear.
After reading this list of practical ideas, you will be able to get back to business armed with great ideas and inspiration to help you finish the year on a high note.
1. Review and Assess
Many small business owners spend so much time working IN their business, that they don’t take time to plan, review and strategize ON their business.
Schedule quiet time away from the office to think, dream and assess. Here’s some questions to ponder:
• Have you reached your goals?
• If so, what attributed to your success?
• If not, what got in your way?
• Did you reach your revenue goals?
• How many new clients did you gain?
• How did those clients find you?
• What areas of your business were the most profitable?
• Are there expenses you need to keep an eye on?
• Which marketing activities get the best return on investment?
• Are there people you need to follow up with that are back from vacation?
2. Make Goal Cards
I am a firm believer in the power of focus and intention. Writing down your goals and reviewing them daily keeps them top of mind. It also keeps you from getting sidetracked from things that are not in alignment with your top priorities.
I love to take time in the morning visualizing each goal as if it has already come true. This gets me engaged and excited to do whatever it takes to make my business goals materialize.
3. Define Action Items
Take your goals and break them down into action items with deadlines.
Define what you will do yourself, what you can assign to a team member, and what you can outsource. Wunderlist, Asana, and Basecamp are excellent project management tools that make it easy to track, manage, and follow progress of tasks for virtual teams. We use eGroupware and it works great for our virtual team productivity.
4. Identify Resources Needed
What do you need to make your goals happen? Do you need to hire new team members? Do you need to learn a new skill? Should you invest in new technology or software to get it accomplished? Will you hire a coach or mentor to keep you on track with your goals? Is there an industry event you should attend? Are there new networking groups you should look into?
Arm yourself with everything you need to make your goals a reality.
5. Update Your Website
Carefully review your website to see what is out of date from this summer and update it with new information about upcoming fall promotions, new blog posts, and change anything else that is no longer applicable to your business.
If you haven’t given it much thought, now is the time to stop neglecting your website and get it working FOR you instead of AGAINST you.
6. Holiday Planning
Thanksgiving, Halloween and Christmas are just around the corner.
Many people start holiday shopping early. So, plan your seasonal promotions and plan out your marketing calendar accordingly.
Organize your plans and promotions such as:
• Put your summer items on a clearance sale.
• Create a new product or program launch around a holiday theme.
• Get extra visibility by signing up for fall events and trade shows.
• Schedule your Cyber Monday shopping specials.
• Write and pre-schedule your e-mail marketing, and social media and blog posts now so you can kick back and relax with your family during the holidays instead of slaving over your business.
7. Offer Gift Cards and Top Holiday Gift Ideas
Make it easy for shoppers looking for gifts for those hard-to-buy-for individuals.
• Make a landing page just for your gift cards.
• Add a navigation button on your website.
• Make social media graphics to promote your gift cards and top gift items.
• Write a blog post with the most popular gift items you offer.
8. Boost Sales with a Facebook Ad
Grab holiday sales fast by setting up a Facebook ad that captures buyers attention. Re-market to your business’ Facebook Page visitors using a custom audience re-targeting pixel on your website.
For example if someone is looking at “gifts for dad” on your website, use a Facebook re-targeting pixel to show your ads for best gifts for dad to them on their Facebook feed.
Not sure how to do all that? Get help from a marketer who knows how to get the best value from those efforts.
9. Show Gratitude with Season Cards
Now is not too early to hunt for those perfect holiday cards. Better yet, get a card custom designed to enhance and really showcase your brand.
Let your clients, colleagues, staff and trusted vendors know how much you appreciate them.
One idea to stand out from the crowd is to send Thanksgiving or New Years cards instead of the typical Christmas card.
10. Schedule Your Holiday Vacation Time Now
Summer isn’t the only time you can get away and enjoy a break. Add your holiday schedule to your calendar now and encourage team members to put in their vacation requests early too.
This gives you time to work out any scheduling issues and make holiday time less stressful.
I hope this inspires you to come up with creative and profitable plans to build your business as we near the fall season.
A systematic approach to a fall review can produce amazing results if you plan in detail and cover all the bases.
The more you plan now, the easier and more successful your business will be for the rest of the year.
Do you have any further tips you can share about getting back into business focus once summer is almost over?
As the founder, Susan Friesen brings a unique advantage to eVision Media clients by having earned a Bachelor in Business Administration degree with a concentration in Computer Information Systems through the Thompson River's University. Her experience in the Web development industry since 1999 has gained her much insight and knowledge in how to effectively brand a business and then translate that to a user-friendly, search-engine friendly, custom designed website. She is a graduate of the Vancouver Film School multi-media program and also earned several certificates in technology through the University of Victoria and Athabasca University. She won the 2003-2004 Governor General's Bronze Academic Award for achieving the highest academic standing in a diploma-level post secondary program. http://evisionmedia.ca