September 12, 2016
Facebook is introducing payments via Messenger bots, enabling the app’s one billion users to pay for a product or service without going to a new website.
Vice-president of messaging products David Marcus told the audience at today’s TechCrunch Disrupt conference that Facebook is partnering with various payment providers including PayPal, Visa, Mastercard, American Express and Stripe to implement the new service.
“We’re kicking off the beginning of messages with payments that will allow businesses to sell products and services directly to customers in Messenger,” the company said in a blog post. “Customers can check out with a few easy clicks, without ever leaving the Messenger app.”
Merchants will have the ability to “onboard with a simple self-serve onboarding flow,” the company said.
Messages with payments and payments through the enhanced Messenger mobile web view will be available for some developers as a closed beta, Facebook said. Those who wish to be involved can apply to be part of the beta via the Messenger developer webpage, but only if they are from the U.S.
Facebook first revealed bots for Messenger at the social network’s F8 conference back in April. Bots for Messenger is a new way for brands to interact with customers or fans. The platform, for instance, can offer automated subscription content such as weather and traffic updates or customized messages like receipts, shipping notifications and live automated messages.
Jennifer Cowan is the Managing Editor for SiteProNews.