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October 12, 2016

SlideShare is SEO Gold: Get Noticed in Search

SEO Targeting
Photo Credit: Augur Marketing via flickr

SlideShare is a Web 2.0 slide hosting service owned by LinkedIn, and one of the many options around the Web for repurposing your content.

If you’re a blogger struggling to get your content ranking in search, there’s some good news for you: SlideShare is SEO gold.

Seven million professionals use SlideShare to learn from subject matter experts, and more than 80 percent of these visitors come directly from targeted search.

Here are some best practices I’ve learned that will help you get the most out of the platform, so your SlideShare deck is seen in search.

Add Relevant Keywords

Just like any page you want to optimize for search, you need to add keywords related to the topic and your business niche to your slide deck page. Add keywords in several different places:

File name

The name of the file you upload to SlideShare will become the slug for the URL. Make sure you have descriptive text and keywords here.

Title 

The title is another prominent part of your slide deck page. Make sure it contains relevant keywords and attracts clicks, like this example from Nicholas Chevalier:

 

image1

Photo Credit: SlideShare

Description

The description is your biggest opportunity to add keywords that help you rank in SERPs. Plus, when people use SlideShare’s internal search feature, these keywords will appear bold in your description.

You can also include e-mail signup forms in the description for conversion optimization as well.  

Transcription

SlideShare will automatically transcribe your presentation text, so make sure it contains relevant keywords. If your slide deck doesn’t have much text, you can also use your own transcription instead.

Use Links

Including links in your SlideShare presentation won’t help your domain authority like backlinks do (these are nofollow), but it’s still good for improving link visibility with cross-linking.

You can include links in:

  • Descriptions
  • Your profile
  • Transcriptions
  • Presentations

These will help draw people from the presentation to your site content.

At the same time, I suggest that you also link to your SlideShare presentation from your blog and site content. You can even link to individual slides in the presentation that are relevant to what you’re writing about.

Upload a YouTube Video

You can add a YouTube video right to individual slides in your presentation. These can offer more details about topics discussed in your slide deck or help entertain.

To get more benefits for SEO, make it something interesting that will draw viewers back to your site.

Adding a video is easy: just copy and paste the URL and then select where it should appear in the presentation.

 

image2

Photo Credit: SlideShare

Optimize for Internal Search

SlideShare has its own search functionality to help people find presentations. Here’s how to optimize for this as well:

Have an awesome first slide

Your whole slide deck should be visually appealing, but it’s the first slide that matters most. It serves as your presentation’s cover, and it appears in SlideShare internal search results.

image3

Photo Credit: SlideShare

 

If you’re lucky and your slide deck gets featured on the SlideShare homepage, you better make the most of it with an attractive first slide.

There are plenty of easy tools that can help you do this, such as:

Select the right category 

Make sure you select the most relevant category for your slide deck. People can filter slide decks based on category, and they might not find your presentation otherwise.

Use tags

Tags will help people using the SlideShare search function find your slide deck. According to SlideShare, tags can help improve your searchability by 30 percent.

Enter at least three to five tags that include your target keywords.

Embed Within Your Blog 

It’s easy to embed SlideShare presentations on your blog or site, and doing so will help you drive traffic to your site directly.

Hosting high quality visual content (your presentation) on your site will encourage more links back to your domain. You can also get more backlinks by encouraging other third-party sites to embed your presentation.

SlideShare makes it easy for viewers to copy and embed your slide deck code on other sites.

Share on Social Media

Just like any other page on your site, your slide deck can benefit from some social sharing. Research has shown this is good for SEO, and getting your content in front of more people gives you more opportunities to get backlinks from it.

So share your slide deck on all your regular social media platforms (Twitter, Facebook, etc.). You can also turn it into a video and upload it to YouTube.

Getting more exposure for your slide deck through social media will also help it get more “likes” on SlideShare. These appear right in internal search results:

 

image4

Photo Credit: SlideShare

Use SlideShare Analytics

Probably the best thing you can do for your slide deck’s SEO is pay attention to its analytics.

SlideShare Analytics helps you track the daily performance of all your content. It gives helpful data to make your slide decks even more effective, including:

  • Total views
  • Outbound clicks from your presentation
  • Outbound clicks from individual slides
  • Recently engaged users
  • Social data

The reports let you see how well your slide deck is performing with search engines, internal search, social media, and referral sites using detailed traffic source data.

Knowing which specific slides perform the best will help you create more effective slide decks in the future.

Do you know any other ways to improve your slide deck’s SEO? Tell me in the comments.


avatar

Aaron Agius, CEO of worldwide digital agency Louder Online is, according to Forbes, among the world's leading digital marketers. Working with clients such as Salesforce, Coca-Cola, IBM, Intel, and scores of stellar brands, Aaron is a growth marketer - a fusion between search, content, social, and PR. Find him on Twitter, LinkedIn, or on the Louder Online blog.

24 Responses to “SlideShare is SEO Gold: Get Noticed in Search

    PPT Submission is best SEO technique. Nice post!

    avatar Aaron Agius says:

    Thanks for reading, Sandeep. Cheers!

    Kudos. Started seeing some around. Surely people are already buying into the project.

    avatar Aaron Agius says:

    I’m sure we’ll see more as it gains popularity. Thanks for reading!

    Useful tips for beginners. I will certainly use SlideShare to promote my content. Thanks a lot!

    avatar Aaron Agius says:

    Perfect. Glad to hear you’ll give it a go. Cheers!

    avatar Osho says:

    Well slideshare is indeed great place to share links and get noticed in seo.

    Thanks for sharing.

    avatar Aaron Agius says:

    Thanks for reading, Osho. I appreciate it!

    avatar mobdro download says:

    I am using SlideShare since last 3 years and I must say that it is an active strategy for me to rank a website.

    avatar Aaron Agius says:

    Glad to hear you’re using it, and that it’s of benefit to you. Thanks for reading!

    A great post Aaron. Slideshare is a powerful tool that gets visits equal to or more than facebook visits.

    avatar Aaron Agius says:

    Sounds like it’s working for you! Glad to hear you’re using it. Cheers.

    avatar Chamal says:

    Good tips. I have also experienced that internal linking with other slideshows also help in improving rankings.

    avatar Aaron Agius says:

    Great tip, Chamal. Thanks for sharing!

    avatar Isha Singh says:

    Thanks for sharing such an informative post. I have been reading your post from the last couple of weeks. Surely , I will keep these tips in mind to avoid mistakes.

    avatar Aaron Agius says:

    I appreciate you reading, Isha. Best of luck to you!

    Wow! what an awesome way to get your site noticed from google!

    avatar Aaron Agius says:

    It’s has tons of potential, that’s for sure. Thanks for reading, Mariel. Cheers!

    Great information you shared. We also use this technique and thanks for sharing.

    avatar Aaron Agius says:

    Glad to hear you’re using it. Best of luck to you!

    Pure SEO Knowledge. Nice article.
    Thank you
    sagar ganatra

    avatar Aaron Agius says:

    Thanks for reading, Sagar. Cheers!

    avatar Bohatala says:

    Keep up the good work. Wasn’t clear before this that Slideshare can be of much potential.

    avatar Aaron Agius says:

    Glad you ran across my post, Bohatala. Thanks for reading – and best of luck if you decide to give it a go!

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