November 2, 2016
Poorly performing page speed can affect revenue of some of the worlds largest companies. Here are just a few figures courtesy of WPO Stats.
- Amazon sees a one percent increase in revenue for every 100ms reduced in page speed load time.
- One second delay in Bing results in a 2.8 percent drop in revenue. Two-second delay results in a 4.3 percent drop.
- For every 100ms decrease in home page speed, Mobify’s customer base saw a 1.11 percent lift in session based conversion, amounting to an average annual revenue increase of USD$376,789. Similarly, for every 100ms decrease in checkout page speed, Mobify’s customers saw a 1.55 percent life in session based conversion, amounting to an average annual revenue increase of USD$526,147.
What would these companies know about increasing revenue??? **cough cough**
Is an eight-second page speed fast enough? If it was 1999, while people were still converting from their 56.6KB dial-up connection to the ADSL… yes, in 2016, 100 percent no. A page speed of eight seconds is bloody terrible and revenue is bound to suffer.
To read the rest of Ben’s article, please click here.