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November 2, 2016

Page Speed: Are Slow Loading Pages Affecting Your Revenue?

Poorly performing page speed can affect revenue of some of the worlds largest companies. Here are just a few figures courtesy of WPO Stats.

  • Amazon sees a one percent increase in revenue for every 100ms reduced in page speed load time.
  • One second delay in Bing results in a 2.8 percent drop in revenue. Two-second delay results in a 4.3 percent drop.
  • For every 100ms decrease in home page speed, Mobify’s customer base saw a 1.11 percent lift in session based conversion, amounting to an average annual revenue increase of USD$376,789. Similarly, for every 100ms decrease in checkout page speed, Mobify’s customers saw a 1.55 percent life in session based conversion, amounting to an average annual revenue increase of USD$526,147.

What would these companies know about increasing revenue??? **cough cough**

Is an eight-second page speed fast enough? If it was 1999, while people were still converting from their 56.6KB dial-up connection to the ADSL… yes, in 2016, 100 percent no. A page speed of eight seconds is bloody terrible and revenue is bound to suffer.

To read the rest of Ben’s article, please click here.


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