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November 7, 2016

Samsung’s Digital Assistant to Debut With the Galaxy S8

Samsung plans to incorporate its upcoming digital assistant in its next flagship Smartphone: the Galaxy S8.

The announcement comes one month after Samsung acquired Viv Labs, a small AI firm formed by the creators of Apple’s digital assistant, Siri. Viv Labs had created a digital assistant known as Viv. Samsung, in a briefing attended by Reuters, said Viv will be an important part of its Galaxy S8, slated to go on sale in early 2017.

Although Samsung did not say what types of services would be offered through Viv, Samsung did say the AI assistant would permit customers to use third-party service seamlessly.

“Developers can attach and upload services to our agent,” Samsung executive vice-president Rhee Injong said (as quoted by Reuters), referring to its AI assistant. “Even if Samsung doesn’t do anything on its own, the more services that get attached the smarter this agent will get, learn more new services and provide them to end-users with ease.”

News of Samsung’s upcoming digital assistant  might be just what the South Korean tech company needs to boost its fortunes after the debacle that was the Galaxy Note 7.

Samsung last month announced it would permanently end production of the Galaxy Note 7 after a number of the supposedly safe replacement devices caught fire. The replacement Galaxy Note 7s were supposed to be unaffected by the battery manufacturing error that had caused the fires in the first batch of the now recalled devices released at the beginning of September.

Perhaps the addition of Viv to the Galaxy S8 will convince consumers to give Samsung another try.


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