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November 14, 2016

Zuckerberg Again Defends Facebook’s Role in U.S. Election

Photo by Brian Solis — Facebook CEO Mark Zuckerberg giving his F8 Keynote.

Facebook CEO Mark Zuckerberg continues to find himself and his social network under fire for the supposed role it played in the election of Donald Trump as the next president of the United States.

The media, analysts and Hillary Clinton supporters have all been casting at least a portion of the blame on Zuckerberg’s shoulders, saying he should have done more to eradicate fake news items from its news feed. Many believe it was these bogus stories that convinced voters to choose Trump over Clinton.

Not so, according to Zuckerberg. Although he spoke publicly on the matter in a live interview at Techonomy16 — and denied that Facebook could have such an impact — he took to his Facebook page over the weekend to, again, share his take on the issue.

Here is his post in its entirety:

I want to share some thoughts on Facebook and the election.

Our goal is to give every person a voice. We believe deeply in people. Assuming that people understand what is important in their lives and that they can express those views has driven not only our community, but democracy overall. Sometimes when people use their voice though, they say things that seem wrong and they support people you disagree with.

After the election, many people are asking whether fake news contributed to the result, and what our responsibility is to prevent fake news from spreading. These are very important questions and I care deeply about getting them right. I want to do my best to explain what we know here.

Of all the content on Facebook, more than 99% of what people see is authentic. Only a very small amount is fake news and hoaxes. The hoaxes that do exist are not limited to one partisan view, or even to politics. Overall, this makes it extremely unlikely hoaxes changed the outcome of this election in one direction or the other.

That said, we don’t want any hoaxes on Facebook. Our goal is to show people the content they will find most meaningful, and people want accurate news. We have already launched work enabling our community to flag hoaxes and fake news, and there is more we can do here. We have made progress, and we will continue to work on this to improve further.

This is an area where I believe we must proceed very carefully though. Identifying the “truth” is complicated. While some hoaxes can be completely debunked, a greater amount of content, including from mainstream sources, often gets the basic idea right but some details wrong or omitted. An even greater volume of stories express an opinion that many will disagree with and flag as incorrect even when factual. I am confident we can find ways for our community to tell us what content is most meaningful, but I believe we must be extremely cautious about becoming arbiters of truth ourselves.

As we continue our research, we are committed to always updating you on how News Feed evolves. We hope to have more to share soon, although this work often takes longer than we’d like in order to confirm changes we make won’t introduce unintended side effects or bias into the system. If you’re interested in following our updates, I encourage you to follow our News Feed FYI here: http://bit.ly/2frNWo2.

Overall, I am proud of our role giving people a voice in this election. We helped more than 2 million people register to vote, and based on our estimates we got a similar number of people to vote who might have stayed home otherwise. We helped millions of people connect with candidates so they could hear from them directly and be better informed. Most importantly, we gave tens of millions of people tools to share billions of posts and reactions about this election. A lot of that dialog may not have happened without Facebook.

This has been a historic election and it has been very painful for many people. Still, I think it’s important to try to understand the perspective of people on the other side. In my experience, people are good, and even if you may not feel that way today, believing in people leads to better results over the long term.


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2 Responses to “Zuckerberg Again Defends Facebook’s Role in U.S. Election

    avatar Jessica says:

    Hello, interesting post, I think Mark Zuckerberg regarding the rights about the news, but not 99%, as Facebook and other social networks are of great interest to any forces, and during the election campaign they are actively used by supporters of the candidates, I think fake news, this time on Facebook was very high. Thanks for the news and good luck

    facebook play an important role in election.

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