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December 7, 2016

5 Reasons Why You Should Invest in SEO

SEO Targeting
Photo Credit: Augur Marketing via flickr

First things first: do you know what SEO is? It’s easy to pronounce the acronym and affirm we know what we are talking about, but many website owners tend to forget what it entails.

SEO is a tool that makes Google like you. In all seriousness, SEO stands for ‘search engine optimization,’ which allows a website owner to get more traffic. With millions of websites, it’s really hard to get people to click and even see your site. If you currently own a blog, you should be nodding in agreement with this.

To improve your position in a Web search engine (specifically in Google) with SEO, you must apply certain changes and “requirements.” Some of these changes can include applying titles (h1, h2, h3), inputting important keywords, setting a text with 300 words or more and, of course, setting original content.

Making changes for a better website does not necessarily mean investing a lot of money but, rather, applying free and positive changes in content and structure. And this will not only better position your site in a search engine, it can also make it more appealing to users. What’s the use of having non-constant visits?

And face it, no matter what people say, this tool keeps working and will continue working for quite some time, so why not start now? Let’s take a look at five reasons why you should invest in SEO.

1. It won’t disappear, at least not soon.

SEO won’t stop being effective just because search engines algorithms are changing. In fact, this tool keeps improving over time. It has been said that this technique won’t settle with text, but that it will be reaching multimedia items such as video and audio. Oh, and if you see this as a bit unlikely, remember that images that we include in our blogs are already depending on it.

2. Internet is in everyone’s daily life

This would seem like the most obvious reason to invest in SEO, but apparently it needs to be highlighted once more. Whether you have a business or a personal blog, if you want engaged visitors, you need to improve your SEO strategy. Also, when you add something to your site or blog, remember how effective social media can be for promoting it.

3. Its cost is very low, compared to other strategies

As said in prior paragraphs, SEO doesn’t need to be a millionaire investment. When you compare this to other types of digital publicity and advertising, SEO is quite cheap. If you want to have an idea of how cheap it is, it’s actually less expensive than social media marketing. It won’t necessarily make you earn millions of dollars, but it will sure endure a strong presence in the web. Which is always important, especially in this internet-addict-world. That leads us to our next reason.

4. The usage of mobiles is insane

Years ago we only had to worry about computers, but now the Internet is everywhere and users are online for at least 25 percent of their day. As a result, every marketing strategy has suffered drastic changes. With the usage of the Internet or data in mobiles, search engines insert more local results. SEO will help your business to sustain a strong online presence, even among local websites. In fact, investing in a good SEO strategy will help you get a better place on the page when it comes to regional searches.

5. Everyone is doing it

Beyond thinking of how cheap it could be, you need to keep in mind that everyone is doing it: even you competitors. Not investing in SEO means not getting noticed on the Web. Dramatic statement? Not at all. People check the Internet for everything and when it comes to purchases or the possible acquisition of services, users are even more careful. Reading or listening to reviews, followed by the process of shopping, has become a completely normal habit.

Don’t get me wrong: there are many other reasons why you should invest in SEO. But these are the main five a business owner should consider. Before you go ahead and “adjust” your content to make it suitable for Google’s liking, remember the following advice:

Tips to keep your website fresh

• Always remember that lacking good content is lethal, no matter how well positioned your website is.

• You don’t need to change your ideas, nor principles to be successful in this matter. Slight alterations will do.

• Staying true to one’s self or to the policies of a company is often the main reason for success.

• Don’t hesitate. But if you can’t afford it, you can always learn it by yourself. Many SEO gurus started by just experimenting with it.

• Start with the simple things, such as setting keywords, longer text and shorter paragraphs.

• Search for online SEO tools. There are a good number of websites, dedicated to helping you understand what’s being searched, what’s original and what’s not, etc.


avatar

Being a passionate traveler and writer, discovering online tools has helped Angelina van Kemenade to combine her two favorite activities. A little extra effort makes the best entrepreneurs.

23 Responses to “5 Reasons Why You Should Invest in SEO

    Excellent article and well worth the read. SEO is something that you definitely have to stay on top of to keep it working for you with all of the changes in SE algorithms. In the end after following SE rules and tweaking your content, you end up with a much better website anyway, so it’s well worth it.

    avatar TecMaestro says:

    These are the exact reason why all companies should go for seo because there is no use of making a website if people are not able search it out. Thank you for sharing this post. Worth reading!!

    Yes I totally agree with your all points. Best way to make yourself or your business visible is with the internet (online) by small method with low price. Thanks for sharing a good article.

    avatar Yatra says:

    Very True !
    Website is just a webpage without SEO .
    To get visitors from google SEO is compulsory .
    Every webmaster should learn SEO .

    avatar Rajguru says:

    Great article, Thank you for sharing such an informative article. Search engine optimization is something which is used by all to get visibility on Google.

    avatar Cydiabuzz says:

    Really SEO is very important for making yourself visible to all in the internet. It’s good to see these type of useful posts.

    yes SEO is really important factor to rank thanks for your amazing tips.

    Hey,

    SEO is the most important factor for growing your business. It will help you to reach your audience and get organic traffic for your site. Thanks for giving this amazing blog and I want some more blogs about e-mail marketing social media and SMO.

    Of course, I agree with you,”Its cost is very low, compared to other strategies”
    Its is very cheap than other marketing. Thing is you have to do it on right way. That’s is my idea. Thanks for sharing.

    avatar Marsha Kelly says:

    Good article with excellent points about why it is wise to invest in SEO. My clients find that it is a foundational strategy that pays dividends over time. In 2017 on-page SEO is more critical than ever. All improvements made to your site will be evergreen. Thanks for taking the time to share your exertise.

    Great article! SEO is still alive and well contrary to popular belief. Having the right SEO strategy is vital to just about any business.

    avatar hakireview says:

    Thanks for the great post!I think every internet marketer at least should know about it 🙂
    Tony

    avatar vick ch says:

    Great article! SEO is still alive and good thing to rank any site. I like your information thanks

    It is a great article. You will surely like this also because it is a great stuff, yeah it’s give us lots of interest and pleasure. Their opportunities are so fantastic and working style so speedy. Thank you for sharing the nice article.

    avatar 4liker apk says:

    It’s a good piece of information. High intensity content and it is presented in a good manner. Hopefully waiting for your next post.

    avatar Riya varma says:

    Website design enhancement is the most vital factor for developing your business. It will help you to contact your gathering of people and get natural movement for your site. Much obliged for giving this astonishing web journal and I need some more web journals about email showcasing online networking and SMO.

    avatar Jackson says:

    yes SEO is really important factor to rank thanks for your amazing tips.

    These are valid reasons. Struggling too much to make a good post a day and not making it serve the purpose of SEO is bad. This doesn’t necessarily means you should practice black hat SEO

    avatar Apepdcl says:

    This is a very interesting web page and I have enjoyed reading many of the articles and posts contained on the website, keep up the good work and hope to read some more interesting content in the future.

    avatar ice review says:

    Good article!
    I agree with you, “SEO is a tool that makes Google like you.” It’s a good information for internet marketer. Their opportunities are so fantastic and working style so speedy. Thank you for sharing a nice article.

    avatar timesjobs says:

    This is a very interesting webpage and I have enjoyed reading many of the articles and posts contained on the website, keep up the good work and hope to read some more interesting content in the future.

    Excellent article and well worth the read. SEO is something that you definitely have to stay on top of to keep it working for you with all of the changes in SE algorithms. In the end after following SE rules and tweaking your content, you end up with a much better website anyway, so it’s well worth it.

    avatar netaliajames says:

    Nice article!
    yes I agree with you,”SEO is a tool that makes google like you.” their opportunities are so fantastic and working style so simple,speedy and intellectual.
    thank you for sharing the nice information on internet.

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