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December 23, 2016

12 WordPress SEO Hacks to Boost Your Traffic

We all want websites that are search-engine friendly. But sometimes when you are busy it’s easy to publish a new blog post and be off to the next thing on your to do list.

Over time, this can really hurt your SEO efforts. That’s why I’ve put together this short hit list of things you can do to boost your WordPress SEO.

Schedule these tasks in your calendar to make your blog traffic soar.

1. Post New Content Regularly

Google has a bias toward fresh content. Part of Google’s algorithm looks at how new the content is and gives preference to more recent results. So publishing original content on a regular basis is important.

Also, size matters when it comes to content. Generally longer content ranks higher than shorter content. So strive to make your post at least 500 words.

2. Create a Keywords List

If SEO is a priority, then you’ll want to develop a keyword list. This is basically a list of keywords and phrases that describes your products and services. These keywords should include words from search terms that are more likely to be used to find your offerings online.

Google has some incredible tools to make keyword research easy including Google Search, Google Suggest, Google Instant and Google Wonder Wheel.

Hint: if you want a really targeted keyword list, hire an SEO expert.

3. Install an SEO Plugin

This will allow you to set keyword-rich custom titles and Meta descriptions for your posts for search engines.

A couple of popular SEO plug-ins to consider are All in One SEO Pack and WordPress SEO by Yoast.

Again, this is something your Web designer or a SEO professional can easily install for you.

4. Hand Submit to Search Engines

What good is a site if no one can find it? That’s why getting listed in Google and the other popular search engines and directories is one of the most effective ways of getting free targeted traffic to your website.

You have probably seen lots of automated submission services where you pay a small fee for them to submit your site to hundreds of search engines. These services not only won’t help — they can actually hurt you.

Almost all of these free directories never send an actual visitor to your website and getting links from them can hurt your ability to rank in the real search engines like Google and Bing.

The best practice is to manually submit your site to search engines yourself. WordPress makes this easy once you set up an account in Google, Bing and Yandex Webmaster Tools.

If unsure, just ask your webmaster or SEO specialist to set up these accounts.

5. Add Tags to your Posts

WordPress, straight out of the box, comes ready to embrace search engines. The tags feature is one of those SEO-friendly features you should take advantage of.

Be sure to add relevant keyword-rich tags to every post you publish.

6. Leave Comments on Other Blogs

Start linking more to other people’s posts on their blogs and encourage them to link back to you.

One search engine factor that Google considers is backlinking. A website that has more backlinks is considered more of an authority site and gets higher rankings.

7. Block Spam Comments

When people leave comments on your blog, it counts as content to Google. So if you have a website about DIY crafts and someone leaves five comments about ‘cheap enhancement pills’ that ruins your keyword relevancy and hurts your rankings.

So blocking spam comments from posting to your blog will improve your SEO as well as make your real blog readers happy.

8. Internal Linking

One easy way to get more traffic is to add internal links to your blog posts.

For example, if you have an article on Overcoming Your Resistance to Blog Writing, then at the bottom of that article you can post links to ‘Other Related Articles You May Enjoy.’ WordPress SEO by Yoast does this automatically for you.

9. Use Image Alt Tags

For each image you use in your post, ensure you add the Alt tag to help them rank better in image searches. This is another excellent place to put relevant keywords.

Google has an image search function that works in pretty much the exact same way as the webpage search with keywords and relevance. So adding Alt tags helps Google find and include your images when someone does an image search.

10. Tweak Blog Post Titles

If you quickly wrote titles to your blog posts before, take time to review them first before publishing.

Your blog post titles are vital to your SEO rankings, so compare the keywords used to your keyword list and make your blog titles more keyword rich.

11. Add Social Media Sharing Buttons

When Google sees a blog article is getting a lot of posts and shares on social media, it boosts the ranking of that blog post.

So making it easy for readers to share your posts helps others tweet and share your great content.

12. Update Your Theme

Not all WordPress themes are SEO-friendly and the free WordPress themes may be hurting your search engine rankings because of this.

Having a premium WordPress theme ensures your content will be indexed by the search engines, since the developers have taken special time to optimize every aspect in terms of both security and SEO.

It’s smart to make sure your theme programming isn’t bloated with inefficient code that slows down page load times — something that can occur with purchased themes compared to custom themes.


As the founder, Susan Friesen brings a unique advantage to eVision Media clients by having earned a Bachelor in Business Administration degree with a concentration in Computer Information Systems through the Thompson River's University. Her experience in the Web development industry since 1999 has gained her much insight and knowledge in how to effectively brand a business and then translate that to a user-friendly, search-engine friendly, custom designed website. She is a graduate of the Vancouver Film School multi-media program and also earned several certificates in technology through the University of Victoria and Athabasca University. She won the 2003-2004 Governor General's Bronze Academic Award for achieving the highest academic standing in a diploma-level post secondary program.

25 Responses to “12 WordPress SEO Hacks to Boost Your Traffic

    avatar Rankaroo says:

    Nice SEO tips to boost your site traffic.

    avatar Suresh says:

    Thanks Susan for this post. I keep searching for similar stuff and this post of your makes much sense to me. I really liked the 1st one – writing fresh content and of course, I am doing it regularly.

    You have explained it in a very short and crisp format.

    best way to Improve your wordpress site ranking.

    avatar James Isles says:

    Great tips thank you.

    I recommend Yoast SEO works very well and has the in-built feature that scores your page and let you know what can be improved etc. although it is only a guide.

    Also a point to note about tags and something common I see when adding them instead of using the existing new ones are created so there are various versions of the same tag and can get really messy. I usually advise my clients not to use them as it complicates things.

    hello dear,
    Thank for posting awesome tip.Almost 90% of SEO following your Tips.

    Thank you
    sagar Ganatra

    avatar Phil says:

    Unfortunately, (tip #8) related articles linking is only provided by Yoast SEO Premium.

    I find Yoast a fabulous SEO tool. It gives you great tips to ensure each post and page is fully optimised. The additional premium features are worth purchasing too.

    avatar Yanglish says:

    Thank you for this post. Very helpful and practical.

    Thanks for the nice article, am currently using SEO by Yoast and don’t know if an all in one SEO pack is better or can I use both plugins on same site?

    avatar Deep Web says:

    The Post about SEO Do’s is very interesting to read. Wonderful sharing. Waiting to get more from you.Kudos.

    avatar Junaid says:

    Thank you for the great guide, nice article! 🙂

    Hi Susan Friesen !

    This guide is amazing and very informative for beginner, But I will recommend Yoast for the SEO plugin. These 12 tips are enough for me to boost searches.

    Have a Good day !

    avatar Rob Osborne says:

    Some good SEO tips in the article which I’m looking forward to implementing.

    Nice tips, I might use them when I build a WordPress website. I feel really confident now in making one thanks to this article.

    avatar Salma says:

    Very informative post. I will use the suggestions discussed here for optimizing my new blog site.This post will be very helpful for the beginner SEO workers who are new in this field.
    Keep posting this type of helpful post.
    With best wishes.

    avatar lokesh says:

    Hey Susan Friesen!

    Awesome tips shared to boost many of the internet marketers also get faor paid backlinks. For newbies it is difficult.As Backlinks are also the one of the major part.

    avatar Sumit says:


    Thanks for such great post. Very informative and helpful. Looking forward to next post related to SEO tips from your site.

    avatar flipkart customer care no says:

    This are some of the silliest and child like SEO tips. This won’t effect the blog in ay significant way at all.

    avatar Atul says:

    Writing contents for users and sharing it correctly will boost the SEO directly. I personally prefer this technique to get success.

    avatar Methew Bond says:

    Awesome tips to boost organic traffic on website…! Really it’s very helpful writing about WordPress SEO, Thanks Susan Friesen for this helpful tips.

    avatar Gazette says:

    Great article and great tips. SEO is constantly changing but the ideas you have laid out here are all tried and true.

    avatar Roopesh says:

    Thank you so very much for this.This will help me with my site as I go forward with my 2017 campaign.

    Thank you for the tips, now I feel confident in building a WordPress website.

    avatar PCNTECH says:

    Its really a awesome tips to boost SEO for our wordpress site. i already following 80% of ur tips thank you Susan for amazing article.

    avatar Andre says:

    Some good tips to get started with your SEO but if you want the best Search Engine Optimisation then you cannot beat specialised SEO companies or individuals with very good SEO skills that can be contracted to increase your mobile app users or your website visitors.

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