February 17, 2017
If you’re using Magento as the platform for your online sales, I don’t need to tell you that it’s a powerful and versatile way to run an eCommerce business. I also don’t need to tell you that one of the reasons for that is the incredible number of extensions available to expand its capabilities. In fact, with all the options you have, it can be hard to decide which ones to use.
There are a handful of those extensions that stand above the rest to boost your conversion rate. This article is dedicated to introducing you to some of those extensions, so you can start harnessing the power they provide. Here are five of my favorites and why I think they’re indispensable for a successful Web store.
1. Trustbadge® Reviews Toolkit
Trust is more important today than ever to your sales conversions. With the constant reports of scams, phishing, ID and credit card theft, malware infections and other pitfalls prevalent on the Internet, shoppers are cautious. Most look for assurances that they recognize in the form of site seals and trusted referrals. This extension provides both of those.
The Trusted Shops logo is recognized by thousands of consumers and used by an ever-growing number of online sellers to collect and display real reviews from their buyers along with the Tustbadge. This combination of honest feedback and a recognized brand work together to help increase consumer confidence in your store. This toolkit includes everything you need to establish an account and display reviews.
Installation and setup are easy, your account updates automatically, and the extension is free. Learn more and download it here.
2. Advanced Product Feeds
One of the best ways to increase awareness of your site and products is to add your wares to comparison search engines like Nextag.com, Google Product Search and Shopping.com. The lists on these sites are created from feeds you supply with data from your pages.
These listings highlight your goods alongside similar offerings from competitors and encourage buyers to purchase from you. It’s important to configure your feeds correctly to add relevance to your listings and make them appear prominently in the lists.
This plugin automates feed creation and submission with more than 20 pre-configured feed templates for various comparison sites. With the built-in Feed Manager, you can create and submit feeds containing the data for tens of thousands of products, formatted and organized correctly for virtually all of these search engines. There’s not a better way to have your products viewed by millions of potential customers. Take a closer look and get the extension here.
3. Instantsearch Plus
A sure way to boost sales quickly is to display your hottest-selling products prominently. This brilliant search engine for your online storefront does that and more, at an incredibly fast rate.
Instantsearch+ remembers search terms entered by your visitors and suggests them in real time as characters are typed into the input box. Your potential buyers find what they’re looking for fast, with an emphasis on the hot items, while enjoying a lightning-fast, rich experience. While they’re searching, the data is being recorded and stored for use in your dashboard. You can auto-analyze the search results and use the information to adjust product placement, order popular products not found, determine what to promote and more.
As I’m sure you’ve gathered by now, this is no ordinary search add-on, but a high-tech conversion booster your site can afford to be without. Learn more about Instant Search for Magento and get started here.
4. pdfPublication Editor
As online entrepreneurs, we often forget the value of printed advertising. Using the right assortment of hard-copy materials to bring traffic to your site not only increases traffic, but boosts confidence in your brand, because it gives consumers something tangible that connects to your otherwise virtual store.
This powerful application lets you create templates for printed catalogs, user guides, product data sheets, flyers and many more printed promotional items, using predesigned templates or your own. These tools round out your marketing like never before, blending the “real” and “virtual” worlds into one powerful advertising entity. Using this extension can boost your creativity as well as your conversion rate.
5. Price Countdown
This one is among my list of favorites here because the concept is such a simple, but powerful one. Nothing says, “Buy this now!” like a timed sale price. By the same token, nothing reinforces the sense of urgency like a ticking clock, especially one that’s counting down the days, hours, minutes and seconds left to make your purchase. It works for the online auction sites and it will work for your product specials.
This easy-to use, free extension lets you add a countdown timer to your product pages as you run promotions on those products. You enter a start and stop date, select the options and the application does the rest. The timer will even appear on catalog pages along with those products. That draws your visitors’ attention quickly to those sale products as they browse your site and increases clicks to those items.
Use this mechanism in conjunction with your promotional advertising. Drop a list of “limited time pricing” on specific products in your newsletters and ads. Then sit back and watch the orders come in when your customers watch the deal slipping away second by second.
It’s not a new idea and it isn’t subtle. It is, however, an effective sales tool that will help raise your conversion rate. Get the details and download it here.
There are, as I mentioned at the beginning of this article, hundreds more valuable extensions available for your Magento eCommerce site. Try out the ones on this list to get a feel for the difference these clever applications can make. Once you’ve got a handle on the implementation and operation of these, don’t stop there. A Google search or a visit to Magento Connect will introduce you to more ideas and solutions than you can imagine. Happy selling.
Evans Walsh is a renowned and experienced IT expert in the field of using different social media platforms for marketing. He has been involved with Instant Search for Magento and is, therefore, better placed to advise on matters of marketing on any online platform.