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April 14, 2017

The 5 Best Ways to Build High-Quality Links

If you’re involved in online marketing, you likely already know that buying links is a big no-no. Not only does Google frown upon it, but the practice makes your content seems spammy and cheap, which nobody likes.

What’s more, buying backlinks isn’t sustainable, and it will eventually burn out, leaving you with nothing but a bunch of cheap links that don’t mean anything. If you want to develop lasting value, you’ve got to draw up a plan to earn high-quality, inbound links from reputable sites in your niche.

Although it’s true this is more than just an overnight pursuit, it’s one of the best things you can do to make your content more useful and authoritative for readers. Here’s how:

Why High-Quality Links Matter

According to a prominent Moz study, 99.2 percent of the top 50 sites in a Google search results have at least one high-quality link pointing to them. As if that weren’t enough, the same study also showed that sites with more high-quality thanks pointing to them ranked higher than content without links.

While this is not to say that it’s impossible to rank well without any links in your content, it’s a widely accepted truth that one of the best ways to hit the top of the SERPs is to earn high-quality links.
Remember, though, “high quality” is the operative term there.
While links are currently some of the most significant ranking factors of a page, their history is a little spotty. Not too long ago, black hat SEOs found that they could manipulate Google search rankings by stuffing content with low-quality links.

As such, Google developed a tactic to crack down on spammy links.  Today, the only reliably safe way to build a good link strategy today is to earn links organically, rather than buying them or building them.

5 Tips For Building High-Quality Links

Although building good links can feel like a challenge, the five tips will help simplify the process:

1. Connect With Influencers

No matter what industry you’re working in, influencers exist. Influencers are those people with massive social media followings or an expansive reach in your given industry. Because they possess a significant amount of power and sway, one of the best things you can do to build links organically for your site is to reach out to these people.
First, locate the most prominent and accessible influencers in your industry. Once you’ve done that, begin building a relationship with them by interacting with them on social media. You can also consider writing a blog post and mentioning some of their content or teachings. After you’ve done this, send your influencer a message and let him or her know that you’ve mentioned them. Chances are, the influencer will share your post and help expose your content to their audience.

2. Guest Blog For Relevant Platforms

There’s no limit to how much content the web needs today, and guest blogging is a fantastic way to earn some high-quality links to your site while also positioning yourself as an authority in your industry. Keep in mind that, while guest blogging can be a learning curve, it’s easier to get started than you might think.

The first step is just identifying a suitable guest blogging platform in your industry and reaching out to the owner of the site with a pitch for some unique content. While not all your pitches will be accepted, a good guest blogging strategy is one of the fastest ways to the top of the SERPs, and keeping at it will eventually pay off.

3. Conduct Interviews With Industry Influencers

If you’re nervous about how exactly to develop a relationship with the influencers in your industry, consider snagging an original interview. Interviews are great for several reasons. First, they’re some of the most unique content available. Second, they’re an excellent way to provide value to your audience and snag a high-quality backlink from the influencer in the process.

4. Write Ultimate Guides

Ultimate guides are a hot form of content right now. In addition to the fact that they provide outstanding value to your customers, they’re also incredibly evergreen and can earn you links long past the publishing date.
Another great thing about ultimate guides is that are useful no matter which industry you’re in. If you work in content marketing, for example, you can create an ultimate guide to how to get started as a content marketer. If you’re in the automotive industry, an ultimate guide to the most popular types of automobile coatings today might be interesting for your users. As a general rule, ultimate guides are long form (commonly several thousand words) and go in depth on a topic.

5. Write an Infographic

Infographics are some of the most shareable forms of content on the web today. In fact, they’re “liked” and shared on social media three times as often as other forms of content and creating one is a great way to earn a higher ROI on your written material.

Because they’re highly digestible and value-packed, infographics are ideal for all types of industries and appeal to various readers. Create one yourself using a free infographic builder or hire a team of experienced content professionals to help you develop one.

Don’t Forget…

While earning high-quality external links is great, you also need to remember to bring internally to your other content.

Not only do high-quality internal links strengthen your overall content strategy, but they also help ensure that people reading your blog posts can find your other material quickly and easily.

The Case For Organic Links

Although buying links might seem like the fastest way to the top, it’s a short-lived strategy that will burn out and leave you disappointed. Today, the only way to succeed with your content is to write material deserving of high-quality inbound links.

When other reputable sites link to your content, readers and search engines take it as a sign that your content is worth paying attention to, and it ranks accordingly.


Julia McCoy is the founder of Express Writers, a serial content marketer, and bestselling author. A dedicated self-starter since an early age, by age 13, she'd written a 200-page book and taught herself Internet marketing. At 19, Julia dropped out of college and a nursing degree to follow her passion, teach herself online writing, and start her agency. Within two years, Express Writers grew by 400 percent, and today, Julia’s agency serves more than 5,000 clients. Julia is a bestselling author, the creator of The Practical Content Strategy Certification Course, host of the Write Podcast and Twitter Chat #ContentWritingChat. She just published her second bestseller, Practical Content Strategy & Marketing, November 2017.

24 Responses to “The 5 Best Ways to Build High-Quality Links

    nice tips to build quality SEO links.

    Agreed…Awesome article and advice for my home & garden blog. Thanks.

    Great article! Thanks for the invaluable information. Best regards from a beginner in SEO.

    avatar vicky Soni says:

    we are about to start a campaign for the infographics and guest blogging.

    avatar Erik says:

    You can also buy relevant expired domains with a nice backlink profile to kickstart your content strategie 🙂

    avatar Tim says:

    Is linking worth doing nowadays? With Google changing the rules all the time should we bother to go down this method at all?

    avatar Starlove says:

    A high-quality thanks to you for this informative article!!

    What can I say but great job. I had to find out the hard way about links. There was a time a link was a link regardless of how strong the site was but now quality links are the way to go.

    It is even harder to rate the first page of a search with all those paid key words at the top.

    avatar Akshya Nagar says:

    You forget to mention basic “commenting on blog’s”
    well nice info short and awesome 🙂

    avatar Gagan Kamboj says:

    Guest blogs and infographics is the best way to get high quality backlinks.

    nice list of advices

    avatar John Wright says:

    I was looking for useful information on links building. You explained it well. Thank you so much for sharing this article.

    Thank you for sharing the best ways to build High quality links. These 5 ways are enough to rank a site

    Great post. All of these ideas are great for building backlinks and why you should do so.

    It’s still a little scary to use links recently.

    avatar near me says:

    You could not specify specific criteria for finding sites for links?

    avatar JordanDigital says:

    Great Post… This can work for Display Ads too… Check it out!

    avatar Soniya says:

    Thanks for your information. Will surely try based on your techniques as mentioned.

    avatar waseem khan says:

    thanks for sharing a wonderful article with full of information about link building it is a very knowledgeable post.

    avatar Sabjan says:

    Hi, my friend!

    Actually, It’s not about quantity of links, It’s about the quality of links.I know it’s hard to get links naturally from.But, at the end, you’ll see quality results definitely and it will be long lasting one. You’ve mentioned it in this article beautifully. Thanks for sharing the amazing article as always!

    avatar Anoop Dubey says:

    I was searching the latest techniques for link-building and found this article. Thanks for providing us this content. It’s very helpful…

    avatar Doreen says:

    Very true.
    Nice tips to build quality links for seo. We are always looking for news ways on how to enhance quality links for our website. Thanks for the great content.

    avatar spam links says:

    Great article on how to get some high quality links.

    avatar Roger says:

    Thanks Julia for sharing your thought process.
    A quality link building needs to require some serious brainstorming to determine the best outcome for it. I was simply stumped on what strategy should I follow? I found your article more interesting and useful as a tool which could help me explore my link building options and help to get the creative juices flowing.

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