April 26, 2017
You wouldn’t want your annual profits cut by 20 percent, would you? Just like you wouldn’t overlook one out of five of your customers.
By the latest stats, 20 percent of people searching on mobile are doing it with voice search. And we expect that number to grow significantly as more and more people adapt to voice search and voice assistants.
As a marketing officer, you might be wondering how voice search will impact your future search engine optimization strategy.
And that’s what I’m going to talk about today:
- Why and how your audience is using voice search.
- The impact of Google’s machine-learning system, RankBrain, on voice search, where voice assistants come into play, and what voice search means in a mobile-first world.
- Strategic recommendations on how voice search impacts your SEO strategy.
Why Your Audience Is Using Voice Search
Voice search, in many cases, is about convenience.
It’s no surprise that it’s popular among mobile users on the go. Would it surprise you, though, to find out more and more people are using it at home?
According to the 2016 KPCB Internet Trends report, 43 percent of people use voice search in their home:
And as the technology improves, so does the adoption of voice search on mobile devices and voice assistants like Google Home:
Google is leading the charge to improve voice recognition technology.
In November 2015, Google announced that the Google app had improved its capability to understand the meaning behind voice searches.
Just before that, RankBrain — Google’s machine learning artificial intelligence system — hit the scene. RankBrain makes interpreting queries (including voice searches) and matching them to the best search results easier for the Google search engine.
To read the remainder of Bruce’s article, please click here.
Bruce Clay is founder and president of Bruce Clay, Inc., a global digital marketing firm providing search engine optimization, pay-per-click, social media marketing, SEO-friendly Web architecture, and SEO tools and education. Connect with him on LinkedIn and other social networks from Bruce's author page.