May 1, 2017
The first and foremost rule in search engine optimization is to offer value, but that is subject to feelings and emotions, hence – it’s always biased. In order to rank well within search engines – you have to provide clear signals that your pages are better than those of your competitors. There are a lot of strategies, tactics and best practices of how to achieve this, but the most important thing you can do is optimize your content. Also, remember that search engines will rank the most important of the most relevant pages. This means that, for a search query, they will first pick up a set of relevant pages and then display them in result pages according to their importance.
On page optimization workflow
On-page SEO is all about creating or enhancing relevancy signals for a webpage with respect to the search query. Having some experience in optimizing and promoting websites, we were able to deduce few rules that are essential and that helped us to prioritize our work process and increase our results. We hope these rules will help you too.
Before you start writing any piece of content (including title, meta description, image name etc.), you should know which problem you’re trying to solve, that is – what are people really looking for and which expressions have the most search volume. You should also take the competition into account and choose the perfect balance between the most searched keywords and those with less competition.
You can do this research using plenty of tools, but the most popular ones are offered by Google (Search, Analytics, Webmaster Tools, AdWords, Trends etc.).
When analyzing the competition – start by Googling super-keywords and pay attention to their title, meta description, URLs and headlines and then make sure to create better versions. It is of utmost importance to have great URLs, titles and descriptions, because these are the things that make a search engine result snippet.
To read the remainder of Radu’s guide, please click here.
Radu Plugaru is the CEO and founder of SEOlium. SEOlium is an online SEO laboratory (search engine optimization and promotion), also aimed at promoting websites via social networks and PPC systems.