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May 1, 2017

A Guide for On-Page SEO in 2017

The first and foremost rule in search engine optimization is to offer value, but that is subject to feelings and emotions, hence – it’s always biased. In order to rank well within search engines – you have to provide clear signals that your pages are better than those of your competitors. There are a lot of strategies, tactics and best practices of how to achieve this, but the most important thing you can do is optimize your content. Also, remember that search engines will rank the most important of the most relevant pages. This means that, for a search query, they will first pick up a set of relevant pages and then display them in result pages according to their importance.

On page optimization workflow

On-page SEO is all about creating or enhancing relevancy signals for a webpage with respect to the search query. Having some experience in optimizing and promoting websites, we were able to deduce few rules that are essential and that helped us to prioritize our work process and increase our results. We hope these rules will help you too.

Keyword research

Before you start writing any piece of content (including title, meta description, image name etc.), you should know which problem you’re trying to solve, that is – what are people really looking for and which expressions have the most search volume. You should also take the competition into account and choose the perfect balance between the most searched keywords and those with less competition.

You can do this research using plenty of tools, but the most popular ones are offered by Google (Search, Analytics, Webmaster Tools, AdWords, Trends etc.).

When analyzing the competition – start by Googling super-keywords and pay attention to their title, meta description, URLs and headlines and then make sure to create better versions. It is of utmost importance to have great URLs, titles and descriptions, because these are the things that make a search engine result snippet.

To read the remainder of Radu’s guide, please click here.


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Radu Plugaru is the CEO and founder of SEOlium. SEOlium is an online SEO laboratory (search engine optimization and promotion), also aimed at promoting websites via social networks and PPC systems.

8 Responses to “A Guide for On-Page SEO in 2017

    avatar Deepak says:

    Thanks a lot for sharing such informative content with us. As per my point of view building connection with social audience is more important than making link building.

    Thanks for the sharing this superb article. This On page seo guide is help me in future when my new website is completed. On page seo is very important for all the new Website.

    Nice Post. It is very helpful to SEO beginners.

    Thanks for sharing effective on-page SEO guide.

    avatar Marsha Kelly says:

    Thanks for taking the time to gather such useful SEO info for 2017. I get your point that On-page SEO is more important than ever. In the past I only gave it some attention – but this year 2017 – after reading your great guide I will be focusing on improving it and monitoring it regularly.

    when SEO need for an website?

    avatar Dimakh says:

    Hi Radu Plugaru,

    Thanks for sharing useful SEO info on page SEO. I am new in SEO & after reading your article on on page SEO my confidence has increased more. Thanks once again.

    avatar Auto-export says:

    The first and most important rule in search engine optimization is to provide value, but that is dependent on feelings and emotions, therefore – it is always biased. To be good in search engines, you have to give clear signals that your pages are better than those of your competitors. There are many strategies, tactics, and best practices on how to achieve this, but the most important thing you can do is to optimize your content. Also remember that search engines are the most important of the most important pages. This means that for a search query, they first pick up a number of relevant pages and then display them in their results pages according to their meaning.

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