May 19, 2017
Fun fact: There are more than one billion websites online.
That makes being original and staying ahead of your competitors a daunting task.
However, there are a few adjustments you can make to propel your website to success. Investing time and effort is the key to achieving this goal.
Let’s dig deep into these website improvements, shall we?
1. Correct spelling mistakes
Misspell the name of some product(s) listed on your site and your prospective customers will turn to your competition. Not only will you lose potential money, but you’ll also have your online image tarnished. No one wants that. We all make spelling mistakes, but that doesn’t mean you shouldn’t double-check your spelling. Make sure you run a spelling checker or hire a proofreader.
You might want to try Respelt, a useful tool that will check your website for spelling mistakes in timely fashion.
2. Create a memorable logo
The likes of Apple, Nike and Adidas succeeded in creating the perfect branding for their businesses by making simple yet memorable logos. Since a logo is the root of a company’s visual identity, you should create one that will grab your visitors’ attention and make them remember you. Your logo needs to be distinctive and impactful.
You can easily design your own logo with the Ucraft Logo Maker. All you need to do is ignite your inner creativity.
3. Test your website in different browsers
Since Internet users rely on different browsers, it is your responsibility to ensure a great browsing experience for everyone. The first thing you need to do is make sure your website is compatible with the most popular browsers such as Chrome, Firefox, Safari and Opera. That said, browser compatibility should be your priority.
Test your site in every browser and check that all functions work as intended. If you come across any errors, correct them as soon as possible.
Wondering how to check cross-browser compatibility? Browserling has got you covered.
4. Use webmaster tools
Webmaster tools give you insights into how search engines see your site. By using these tools, you can track and improve your website’s performance in search. Moreover, they will examine your site data, identify critical errors or issues and alert you about them. To help you understand and enhance your website, these tools will provide you with reports, resources and statistics.
If you still do not use these tools, it’s time to start. Set up your Google Search Console account and you’ll be one step closer to a search-friendly site. While you’re at it, you should also sign up for Bing Webmaster Tools.
5. Create a sitemap for your site
A sitemap is a list of all URLs on your website that helps search engines get a better understanding of the organization of your website content.
Furthermore, a sitemap plays a vital role in search engine optimization because it enables search engines to easily crawl a website and index its pages. As a result, the website in question will show up in search results.
You can easily build your sitemap online with XML Sitemaps Generator.
Oh, and don’t forget to submit the sitemap to search engines. To do this, you’ll have to use the above-mentioned webmaster tools.
6. Analyze the speed of your site
Ah, slow-loading webpages. No one wants to stick around on a website that’s too slow to load. If your website loads slowly and is slower than that of a competitor, potential customers will flee within seconds. As if that wasn’t bad enough, Google ranks websites based on their load time, which means that page speed also impacts your SEO.
The bottom line: Speed matters.
Head over to Google’s PageSpeed Insights to see how your page is performing and what you can do to improve its performance.
7. Ensure It’s Easy to Use
Is your website difficult to navigate? Can people easily find what they are looking for? How easy is it to get a hold of a product or customer service representative? These are just some of the questions you should ask yourself if you want to ensure the success of your website. As you can see, having a great-looking website doesn’t cut it. So, what should you do? The answer is simple: Test your website.
Take advantage of Peek and find out how people navigate your site.
8. Make It Responsive
Forget visually complex websites and focus on making your site look good on all devices. If your site can’t be viewed properly on a Smartphone or tablet, your visitors will switch to the competition. The point is that your website has to work on and respond to every single device out there. Having a responsive website is more important now than ever before.
Am I Responsive? will come in handy for previewing the appearance of your website across different devices.
9. Create Call-to-Action Buttons
Does your website tell its visitors to take a specific action? Are they supposed to purchase a product, download an eBook or sign up for a newsletter?
Whatever the goal is, you need to give them a push in the right direction. That’s where call-to-action buttons come into play.
Design persuasive CTAs that stand out from their surroundings and speak to your potential customers.
If you want to generate your own call-to-action buttons, Da Button Factory is your go-to place.
Now it’s your turn.
Do you have to make any of these improvements?
Feel free to sound off in the comment section.
Aleksandra Tadic is a language teacher turned copywriter. When she is not mastering the craft, she is diving into new cultures, exploring the world of music and indulging in binge watching. You can connect with her on LinkedIn.