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May 26, 2017

How to Know If You’re at Risk When Google Switches to a Mobile-First Index

I’d like to put your minds at ease. Or alert you to an upcoming risk. I guess we’ll see which camp you’re in.

Over the course of the year, Google is going to turn up the dial on its mobile-first index. What’s that? Google is moving toward analyzing and ranking the mobile version of websites and not the desktop version, as they do now.

Exactly when the switch will be 100 percent is a mystery. Gary Illyes suggested it could be in 2018. Yet we know that Google rolls out algorithm and infrastructure changes gradually and with plenty of testing. We are likely witnessing mobile-first SERPs today to some degree.

With the switch to a mobile-first index, you’ll either be in good shape or you’re going to feel the pain of a major loss in organic search traffic.

As an SEO services company we are busy doing risk assessments for clients, identifying exactly how ready a website is for the mobile-first index.

To help you get a sense of how prepared you are for a Google index that’s focused on the mobile website experience, we created a decision tree to assess a website as low risk or high risk. For a refresher on how to satisfy a mobile searcher, take a look at our SEO Tutorial step on Mobile SEO and UX Optimization.

What does your path to mobile-first index readiness look like?

To read the remainder of Bruce’s article, please click here.


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Bruce Clay is founder and president of Bruce Clay, Inc., a global digital marketing firm providing search engine optimization, pay-per-click, social media marketing, SEO-friendly Web architecture, and SEO tools and education. Connect with him on LinkedIn and other social networks from Bruce's author page.

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