June 2, 2017
Google is warning publishers to get ready.
The tech titan this week announced its plans to debut an ad blocker for Chrome in early 2018.
The advanced notice gives website and blog owners time to take stock of their ads and get rid of any that are especially disruptive.
“Chrome has always focused on giving you the best possible experience browsing the web. For example, it prevents pop-ups in new tabs based on the fact that they are annoying,” reads a Google blog post. “In dialogue with the (Coalition for Better Ads) and other industry groups, we plan to have Chrome stop showing ads (including those owned or served by Google) on websites that are not compliant with the Better Ads Standards starting in early 2018.”
In a bid to help publishers with good ad experiences get paid for their work, Google has launched Funding Choices. Currently in beta, Funding Choices enables publishers to reveal a customized message to visitors using an ad blocker, inviting them to either enable ads on the site or pay for a pass that removes all ads via the new Google Contributor.
Funding Choices is available for testing to publishers in North America, the U.K., Germany, Australia and New Zealand. It will roll out to other countries later this year.
Publishers can get some hints on publishing the perfect message via Google’s best practices guide.
Google said “these changes will ensure all content creators, big and small, can continue to have a sustainable way to fund their work with online advertising.”
Jennifer Cowan is the Managing Editor for SiteProNews.