June 14, 2017
What kind of business owner would you be if you refuse to establish an online presence? That would mean less exposure and mileage, less potential customers or clients, and ultimately, fewer sales.
Taking your business online is a great way to drum up more business without any upfront cost. The key to success is knowing how to navigate these online channels.
The leading social media platforms today, Facebook and Twitter, are the most viable tools for businesses that target the general public (what is called business-to-consumer trades).
Between the two, Facebook is the easier to navigate with its built-in features such as its ‘Suggested Pages’ section that can help users find pages they could be interested in, and the ‘Invite’ feature wherein business owners can send invitations to Facebook friends that ask them to like their page in just one simple click. These alone maximize your page’s exposure to potential customers with little effort on your part.
Twitter is an entirely different beast. Sure, you can promote your page through sponsored or paid spots but, unlike Facebook, it is almost impossible to gain traction through organic means. To help you get a good start, below are a few tips to successfully use Twitter for your business.
Choose a professional, easy to remember username
Many people get too creative with their Twitter usernames but, as a business account, you should stick with your branding — and that means your business name. Take a look at Google Play’s official Twitter account, which has @GooglePlay as its username (as it should).
What’s in a username? Basically, this makes it easier for customers and even non-followers to find your account on Twitter.
If some other account is already using your brand name, then you might need to tweak your username a bit. For example, if your business name is “Sweet Haven” based in New York, but you found out that the username @SweetHaven is already taken, then you can opt to use @SweetHavenNY instead. It may have been tweaked, but it can still be recognized as that little sweet shop from New York.
Create an official hashtag
In Twitter, it is the number of hashtags in any given time period that can make a topic ‘trend.’ Twitter users can randomly use any kind of hashtag they want even if they don’t necessarily want it to trend, but for a business account, hashtags should be used with a clear purpose.
The aim here, however, is to not necessarily start a trend, but to make it easy for your Twitter-based customers to follow conversations and tweets that might concern them. They could also use it to attract your attention whenever they tweet something about your business.
For example, you can impose an official hashtag whenever customers have to air queries or concerns on Twitter, such as #TalktoSweetHavenNY. You can also easily find customer feedback that you can retweet to your account by imposing a hashtag such as #SweetHavenTreats or #BestOfSweetHavenNY.
Maximize your keyword use
This is why Twitter is very useful when it comes to search engine optimization (SEO) — your tweets are actually indexed by search engine giant, Google.
As long as you use keywords that are related to your business, it will be easy for anyone who pops in a Google search to find you. These keywords can either be used in your profile (in the description box), your tweets, and in your hashtags too.
All of that is just a small scratch from the entire Twitter marketing surface. To be successful in this endeavor, one of the most well-known secrets is to make sure that your account is constantly updated.
Search engines like Google takes page updates seriously, and they are more inclined to show updated pages in their search results compared to those which stay dormant or inactive for a very long time.
This means that you should not just have a Twitter account for mere social media presence, but you also have to tweet daily, reply to customer tweets and retweet valuable feedback often.
Gemma Reeves is a seasoned writer who enjoys creating helpful articles and interesting stories. She is also an aspiring entrepreneur who is engaged in assisting other aspiring entrepreneurs in finding the best office space for their business. Check out her company here: FindMyWorkspace.