June 14, 2017
There are several trends and algorithms in the online market that tend to favor small businesses. The SEO market is particularly a welcoming place for small companies. Listed below are some of these SEO trends and how they benefit smaller ventures:
1. The Concepts Of Digital Assistant And Personalization
The trend of customization and personalized products and services is growing day by day. Every company, especially if it is within the tech industry, is pressured to join the race of personalization. This is why Siri and other digital assistants are so popular. This is an immensely favorable trend to local and small businesses.
Small businesses find it much easier to tweak their output to their local consumer base. With the help of digital assistants, they can find out the buying history of their customers. Since they have not fixed the nature of their products and services to a large extent, personalization is not so hard.
2. Status Of Social Signals
Social signals in the SEO world are of increasing importance. This concept is similar to content marketing and quality content on social media. The better the content a company produces, the more it’s shared on social media. This creates more inbound links and indirectly boosts its social media rankings.
For small and local businesses, this trend creates a valuable chance in the market. Social media results are on the way to influencing Google search results. This means that, in the future, all major search engines would return the most local results. These, integrated with social media, would immensely benefit small ventures because they cater to niche markets.
3. The Ease Of Search Engine Optimization
To take advantage of SEO benefits, it is not necessary to download expensive or bulky software. Purchase of additional equipment is not required, nor is there any prevention of market entry by larger companies. Hence, smaller companies simply have to focus on their SEO tactics, and they may rise higher in their Google rankings than even their largest competitors.
Algorithm changes and SEO optimization are becoming more and more accessible by the minute. Marketing managers who are talented and skilled enough, can easily heighten their company’s search result rankings and hence increase their following multifold.
4. Online Reviews And Convenience
There is a reason why businesses now encourages their customers to review their products and services. This is especially true if the business operates online. The majority of customers now trust online reviews as much or more than the feedback they get in real life.
The day is not far off when every individual will prefer to shop online rather than going out to stores. This means that small businesses have just as much chance of gaining a large customer base as major companies. What’s more, small ventures can also attract loyal customers that, previously, was something that only famous brands could accomplish.
In order to reap the benefits of this trend, small organizations need to know how to maintain a positive online presence. Their reviews and customer service should be impeccable. This activity is much easier when a company is within certain limits, rather than when their service is far-reaching. Large companies are frequently unable to handle their actions over their far-reaching network.
5. Popularity Of Local SEO Trends
Local searches are now quite common, with people even preferring to promote local businesses. Google is jumping in on this trend by updating its searches to reflect local preferences. Furthermore, one’s Smartphone tells its owner where the nearest coffee shop, bookstore, or grocery store is. This has further increased the popularity of local SEO.
Since most local businesses also mean that these are specialized and small ventures, this trend is quite an advantage for them. Never mind the huge franchises, which are usually not available in small towns or villages. The advent of smartphone technology would mean that customers would be more and more likely to patronize small organizations.
6. Decline In Generalized Keywords
In the past, large companies budgeted for generalized keywords and benefitted from this investment. Unfortunately for them, and fortunately for small businesses, this investment is no longer applicable. Search terms for high-level SEO are now dependent on long-tail keywords phrases, and conversational searches.
Small businesses should be very happy with this equalizing trend. They can focus more on their high-quality content and output. There is no need for large budgets in order to make their website or services easy to look up.
SEO dominance is of great importance as is online presence. As with almost every market shift, small companies have certain benefits not available to their larger competitors. Hence, a small business owner should stay alert and knowledgeable about the ever-evolving SEO trends.
Priscilla Ellie is a longtime writing for Assignment corp. She strives to pass on her skills to others by running a popular Facebook page about her services and holding occasional workshops.