June 20, 2017
Have you ever spent countless hours writing your next online article or blog post, only to get a few likes and not one single comment or share? What a bummer! We totally understand your challenge because we’ve all been there. However, with a few easy (yet effective!) steps, you’ll be well on your way to increasing engagement, writing captivating content, and receiving the feedback you need to get better with each post.
Check out our tips below:
1. Create numbered or bulleted lists to make online reading painless and easier to scan. Since the look is different from the typical paragraph style texts, it gives readers the visual break they need to move along the page. When presenting multiple points, it’s a great way to help people find the information they’re looking for quickly.
2. Feature one idea per paragraph and make it brief to keep readers focused on the value without spending too much time trying to find it. Let’s be honest, most people are busy, so their time in between multiple responsibilities doesn’t quite allow them to read a novel that could easily be a simple blog post. Creating paragraphs with two to six sentences is a good guideline for blog posts.
3. Use headers and sub-headers to separate long blog posts, keeping your content structured for easy scanning while convincing people to keep reading. They also serve as a promise to show your readers what the content will be about, so be sure to deliver on your promise and don’t confuse the reader.
4. Write content that speaks to your audience and be sure it is relevant. Sometimes we become committed to what we want people to know and forget to listen to our audience to discover what interests them. You may not have gotten a comment, share or like simply because the topic doesn’t relate to your audience.
5. Share across all social media channels and marketing distribution lists for greater reach. The more people who have access to your posts and resonate with your content, the more likely they will share with others. It is totally OK to encourage the reader to share with friends and colleagues — strategic messaging has proven to get the job done.
6. Stay up-to-date with current events and trends in your industry by staying in the know. Articles, books and white papers boost engagement and increase the relevancy of your content because people want to read and discuss what’s happening NOW, not old news. Stay informed with what’s going on around you and research your target market so you always hit the mark with content that matters.
With time, patience, and consistency, your audience will be sharing their opinions on your posts and get excited to be regularly involved with your brand. Find what works for you and go with it. Don’t be afraid to step outside of the box – it will give you more interesting content to write about and people will love you for your audaciousness. Happy writing!
Lauren Gall, co-owner of VaVa Virtual Assistants, offers administrative, creative and marketing services to reduce the lengthy to-do lists for the overly busy entrepreneurs and overwhelmed small business owners. VaVa provides an expert team to be your back office support and take on tasks such as calendar/appointment coordination, social media management, e-newsletter execution, and graphic/website design. Follow Lauren on social media at www.facebook.com/vavavirtualassistants and www.instagram.com/vavavirtual.