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June 21, 2017

4 Steps to Outrank Your Competitors on Google

“What continues to plague search marketers is the adherence to old-think issues: ‘Content is too hard to create.’ ‘Links are too hard to build organically.’ This type of focus blinds you . . .”

Duane Forrester, VP of industry insights at Yext

The purpose of marketing is not merely to display the value of your brand and its offerings; it also serves to set your company apart from all competitors within the industry.

There are a variety of tactics, strategies and ploys to achieving this goal; one of the most prosperous, however, is to outrank them on Google.

Any marketer can tell you that obtaining meaningful rankings on Google is essentially the new age version of striking gold; ridiculously hard to do, but oh so worth it when it does.

While snagging that No. 1 slot on Google might feel like a fool’s errand at times, it is completely possible.

If you are tired of playing second fiddle to your rivals in the SERPs, then get ready to buckle down and apply these methods so you can outrank your competitors.

1. Fill the Content Void with Epic Materials

You might be wondering, “What content void? Content is everywhere!”

While that certainly is true, there are a myriad of articles, blogs, and other consumables that are merely carbon copies of pieces that came before them.

What this means is that you need to find the aspects that are neglected and create insanely valuable and wholly comprehensive content the fills in the content gap.

Since pretty much all SEO experts agree that great content creation is a must, this task can be extremely fruitful when executed correctly.

The first step in this process is to identify the keywords you want to rank for. I recommend targeting long-tailed phrases as these have been gaining authority for some time now.

Next, take those phrases and plug them into BuzzSumo. The tool will then return a list of the top ranked content around the selected terms; dig through these and establish nuances or topics that people are failing to cover.

This is the content you need to be creating.

Before you start writing materials, however, be sure that your content targets the user’s intent. Why are users visiting this page? What are they looking to gain? This should be the heart of your content.

If you honestly cannot find content gaps to fill, dig through various articles that are ranking for your desired keywords to determine how you can create a better piece. There is always room for improvement.

This not only means going deeper into the topic to provide a more holistic view, but it also means making it look better. You can do this with relevant images or gifs or a table of contents that allows visitors to easily navigate the piece.

And, of course, don’t neglect the SEO optimization process for content.

2. Earn Backlinks like a Boss

Earning backlinks can be a tedious and frustrating process, but it is a necessity.

That said, the first step to earning links that will help you leapfrog competitors is to find out where their links are coming from. To do this, you can use various SEO tools like Majestic or Ahrefs.

Use tools like these to make a list of articles that linked to your competition’s webpages. With that list in hand, begin conducting email outreach. You can write your own emails for this, or you can use this handy outreach template from Neil Patel.

Keep in mind that if you are going to be reaching out to any major publications or websites, you should at least get on their radar first; do this by commenting on posts and sharing their materials.

3. Increase Your Site Speed

Speed is a key factor for ranking. If users have to wait too long for a site to load, they are sure to abandon it; this is something that Google doesn’t take lightly.

In fact, a single second delay could cause you to lose a significant amount of visitors; 53 percent of mobile users will jump ship after just three seconds.

Using tools like GTmetrix, you can identify any aspect of your site that is un-optimized and causing delays.

You can also do this using Google’s PageSpeed Insights.

4. Bolster Your Social Media Activity

Social media activity has no direct impact on your SEO efforts, but it is a powerful tool when it comes to driving traffic; that can have a profound impact on your rankings.

The first thing you need to do (if you haven’t already) to ensure this strategy is supporting your push is identify your target audience and on which network(s) they live.

Assuming you already know this information, the next thing to do is establish a posting schedule. The only way to increase your social visibility and traffic is by posting frequently and consistently. You can easily set up a posting schedule with tools like Buffer, AgoraPulse, and similar platforms.

It is also wise to promote your best content with Facebook Ads. These can be extremely effective due to their refined targeting abilities. It’s also not a bad idea to implement a PPC strategy on Google as both of these advertising methods can lead to higher rankings.

You can also increase your reach by making it easier for people to share your content. Do this by adding social sharing buttons to your website. If you choose to implement these, be sure that you don’t add buttons for every social network as that can be annoying to users. Also, verify that the buttons are responsive; if they cover part of the content on mobile, users will find another source.

Another way to increase your shares is by using plugins that engender tweeting of phrases within your materials. Tools like Click to Tweet from CoSchedule are easy to use and can provide you with a nice bump in traffic.

There’s no two ways about it: SEO is a lot of hard work and requires a significant commitment. But so did starting your business; and that’s what you’re fighting for. Beating your competitors in the SERPs isn’t just about pulling in more traffic; it’s about the survival of your business.

Begin implementing these steps today, stay diligent and, in time, you will begin crawling your way to being top dog in your niche.

What other methods can you use to outrank your competitors? Which of these steps do you think is most urgent for your business to implement?


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Conscious online marketer, web executive, and multi-faceted writer Tina Courtney has been creating and fostering online innovations since 1996. Tina has assisted many clients in maximizing online production and marketing efforts, and is a staff writer for SiteProNews, one of the Web’s foremost webmaster and tech news blogs. She’s produced and marketed innovative content for major players like Disney and JDate, as well as boutique startups galore, with fortes including social media, SEO, influencer marketing, community management, lead generation, and project management. Tina is also a certified Reiki practitioner, herbalist, and accomplished life coach.  Learn more on LinkedIn, Facebook and Google+.

19 Responses to “4 Steps to Outrank Your Competitors on Google

    avatar OPEN buzoneo says:

    I also recommend opening a company page in LinkedIN and keep it active, and think seriously before 2018 in the change from http to https.

    Greetings, David

    avatar krishi says:

    Hi , Tina just Amazing article !!! I am regular reader of your articles.. thanks for sharing this illuminating article.

    avatar Kate says:

    Thanks! Really good article! i didn’t know about Ahrefs and Majestic. I’ll be using al these rules. I agree with you that quality content is very important, now I am looking to create perfect articles for my site.

    avatar Yogesh says:

    Thanks! Really good article! is https:// of more benefit ???

    avatar Songspkred says:

    Nice article Tina. The most difficult thing for me is to earn backlinks. So i did an experiment in social media. I created a new funny pic and at the end of it, i wrote my site url. Then i post it on Facebook and also shared it on some Whatsapp group. On that day the site received a large amount of direct traffic. So i think there are many more ways to gain traffic. But the main thing is, how you can engage them so that they re-visit your site.

    avatar Dimakh says:

    Create and publish good infographic. Find people that are interested in your infographic. Share your infographic. Improve your website speed & improve iour social media presence. Nice article thanks for sharing.

    Hello Tina, Great info, thanks for sharing. I am a steady reader of your articles & because of your articles my knowledge increased day by day. Thanks a lot once again.

    avatar sagar says:

    It’s a nice article and it is very helpful for me — so thanks for sharing.

    avatar lalit says:

    thanks to sharing useful post..

    avatar surbhi roy says:

    Nice points , all are very important for beating competitors’ rank , thank you for sharing the post.

    I’m very grateful with you for sharing this articles. Its has so much value for someone new like me. You inspired me every day no to give up with my website. Thanks

    Good idea. In addition, use of 3D photography or a virtual reality may interest people in your business and it’s a trendy strategy too these days.

    Good points to increase your site rank in Google.

    avatar Rizwan says:

    Hm… I will try these tips.

    avatar Jenifer says:

    I’ll try! Thank you for the tips.

    avatar Harsha Mehta says:

    Great tips..! this post is very helpful for me , thank you for sharing the post.

    avatar Songspkin says:

    I am happy to search out this website. thank for this nice post! It help me to earn high rank.

    avatar Mark says:

    Thanks for sharing this wonderful information.

    avatar Rodrigo says:

    Thank you Tina for sharing your knowledge. I fully agree with “filling the content void with epic materials”. Although I think that is a much bigger challenge than we realize, especially when it comes to selling to millennials. Showing them standard texts with a smiley face and catchy slogan won’t make you a sale. They don´t spend time reading! They will analyze your brand from head to toes, (so you better be consistent with your social contents) I recently read a SEMRush paper where they stated that time on site weights much higher with the latest algorithm. How to achieve it? A real challenge. I believe that creativity is an increasingly essential asset for our work.
    Lastly, another issue that SEMRush paper pointed out as key factor was “direct searches”, so I think that Branding is something that we will have to work hard when doing SEO!

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