June 23, 2017
“If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.”
– Jeff Bezos, founder and CEO of Amazon
eCommerce has recently evolved into an entirely different beast.
From small digital retail environments, an entire industry spawned. Today, the world’s largest online marketplace, Amazon.com, generates more than $135 billion per year with figures continuing to balloon.
As consumer shopping habits keep transitioning from physical stores to digital shops, eCommerce is an industry that many are clamoring to sink their teeth into; especially when you consider the low overhead associated with running an online storefront.
No matter if you are just getting ready to enter the world of eCommerce or if you are looking to expand your existing operations, you are going to need an awesome set of tools.
Here are four new eCommerce tools that can help your business burgeon with sales.
Have you ever conducted hours and hours of tedious keyword research to figure out what your customers are searching? Do you struggle to write compelling product descriptions that will help sway consumers to make a purchase?
If so, you need to check out BloomBerry.com.
BloomBerry is a unique tool that enables merchants to uncover the most frequently asked questions by their target audience. It unearths this information by digging through various online forums such as Reddit, Quora, and a multitude of eCommerce outlets.
This tool allows sellers to effectively identify consumer questions and needs; the answers to which can be integrated into product descriptions to entice your customers.
Additionally, BloomBerry can also help online store owners find areas of opportunity where consumers are unsatisfied with various consumer products. Through identifying these weak spots, merchants can create a white label product to address those needs and sell it exclusively through their online store.
By uncovering the keywords and topics most commonly mentioned by your target audience, you can increase your site’s SEO, drive more traffic, and generate a slew of new leads and sales.
One thing that all eCommerce store have in common is the need for a payment processing solution.
Many opt to go with services like PayPal or Stripe, but not everyone has one of these accounts or is willing to create one; this could potentially drive off customers and cost you revenue.
These customers are likely to head to the Internet’s version of Wal-Mart – Amazon.
You can prevent this from ever happening, however, by leveraging Amazon Payments Global Partner Program.
As described by Patrick Gauthier, vice-president of Amazon Payments:
“The Amazon Payments Partner Program provides Partners with the tools and resources needed to extend the trust and convenience of the Amazon experience to their merchant customers. . . We are working together across geographies and industries to help merchants grow and create experiences that delight customers throughout the shopping journey.”
Through the Partner Program, eCommerce platforms and developers can integrate with Amazon’s payment services so that users can simply log in with their Amazon credentials to make payments.
Under the Partner Program, a variety of others services are offered as well; these include account management, training, technical resources, white glove integration services, and a slew of other benefits.
If your business is ready to expand past existing eCommerce platforms and live within its own website but you aren’t the most technically inclined, FireDrop is for you.
FireDrop is a unique website builder. Powered by an AI chatbot named Sasha, users need not do any selecting, dragging, dropping, or much of anything else; simply tell Sasha what you want just like you would a real person in a messaging app and she is happy to help you complete the task.
FireDrop essentially designs a website for you through its “design personality engine” that accounts for your input, content and tastes, and applies what it has learned to generate a site that matches the tone and feel you are aiming to create.
Additionally, FireDrop can be used on mobile devices so that eCommerce storefronts can be created while on-the-go. Each site generated in the platform is fully responsive.
And since finding compelling imagery can be a difficult task for anyone, FireDrop provides access to thousands of free images from Unsplash so that your website will appear stunning.
Skittish about trusting a bot to build your site? Consider that Gartner believes 85 percent of customer interactions will be handled by bots in 2020; that’s just three years away. AI takes some getting used to, but it’s a tremendous force that will help us all manage our businesses.
Social media is a massive driver of online sales. Facebook and Instagram have a variety of buying options, Pinterest is a prime shopping destination, and basically all other social networks have some sort of eCommerce features.
What makes the social storefront a challenge for business owners is the tedious product upload process; certain sites (looking at you Pinterest) make merchants implement buyable pins one at a time and manually tag them.
Shopial entirely changes this dynamic.
With Shopial, merchants can expand their online store to Facebook and Pinterest.
Simply install the service on your Facebook Page and the app will begin importing products into a customizable Facebook store. Shopial also completes this task for Pinterest accounts.
Since Shopial integrates with Etsy, eBay, Shopify, Amazon, and other ecommerce platforms, it is available to most sellers.
In addition to its product listing features, Shopial also touts Facebook Ad services for design, optimization, and targeting. Simply click on the product you want to advertise, select “promote,” and Shopial will take care of the rest.
The world of eCommerce can be incredibly lucrative. The key is to create a beautiful and intuitive experience with your storefront, answer consumer questions before they need to be asked, and make payments easy and simple. With the tools listed here, you should be able to achieve all of these goals.
Do you think most customer interactions will be AI-driven by 2020?
Conscious online marketer, web executive, and multi-faceted writer Tina Courtney has been creating and fostering online innovations since 1996. Tina has assisted many clients in maximizing online production and marketing efforts, and is a staff writer for SiteProNews, one of the Web’s foremost webmaster and tech news blogs. She’s produced and marketed innovative content for major players like Disney and JDate, as well as boutique startups galore, with fortes including social media, SEO, influencer marketing, community management, lead generation, and project management. Tina is also a certified Reiki practitioner, herbalist, and accomplished life coach. Learn more on LinkedIn, Facebook and Google+.