July 14, 2017
Content marketing is a strategic marketing technique that is focused on creating and disseminating valuable and relevant content with an aim to drive profitable customer action. The key requirement regarding content for businesses is that it must benefit a clearly defined audience. An effective content marketing strategy is the one that brings your customers closer to what you are proposing to them so that they readily accept it.
In today’s setting, it is important to understand how search engines view content. Google, for example, launches frequent updates that reward good quality and punish inferior quality. This principle very much applies to content because publishing fresh relevant articles and updating the existing ones helps you maintain a high ranking on search engine results pages (SERPs), which keeps people coming back to your site.
This brings us to an important conclusion that valuable, relevant and consistent content has the ability to address the concerns of your business prospects. It clearly tells how your product or service would fit into the lives of your target audience. This is where online content marketing and brand promotion come in. Both are increasingly gaining currency to achieve the desired goal of effectively reaching out to customers.
Today, businesses are increasingly using software tools to execute their content marketing strategy. Below is a list of six great content marketing tools that can definitely enhance your business revenues:
Outbrain is a content marketing tool that is increasingly being used as a content discovery platform. Its ability to reach a highly engaged target audience through distributing content on top publishing sites such as NY Times, Huffington Post, Mashable, etc. makes it one of the highest traffic generating software tools. Outbrain ads are cheap, give you access to premium online publishers and appear exactly when readers are looking for something else to click on. Outbrain Amplify uses a complex set of algorithms in order to find the most relevant and interesting links for each individual reader on every page. As a result the content drives more traffic to your site.
If you need an advance platform to handle all the aspects of content marketing, GetResponse is for you. It is specifically used for e-mail marketing and helps its clients improve marketing efficiency, reduce costs and increase the profitability of their businesses. Apart from that, GetResponse tool is very handy for Web form creation, lead management, landing page building, A/B testing, workflow automation and traffic analytics. It also closely monitors accounts and takes action whenever necessary. The auto responders feature of GetResponse is very useful while sending out daily deals or tips and advice to your subscribers.
ClearVoice is an important software tool that provides an online platform to connect, collaborate and establish healthy business relationships with quality content providers. It combines a flexible workflow with a built-in marketplace in order to collaborate branding, content creation and publishing communities. With the help of ClearVoice, a business entity can connect with quality content creators and creative influencers to bring unique content ideas to life. The platform offers Basic Account, Pro Account, and Enterprise Account creation where each comes with its own set of unique benefits.
BuzzSumo is a powerful online tool that helps users discover what content performs best on any topic while finding key influencers to promote said content. It works by using certain search criteria, analyzing content and scans the various social sites to discover what people are talking about. BuzzSumo provides you an option of setting up keyword alerts so that you are updated when content is posted. One important task that this tool performs for you is competitor analysis — it shows what your competitors are doing and what is working or not working for them.
Curata is a content sharing and organizing tool to curate and publish better quality content for your audiences. This tool basically comes in two forms – content creation software and a data-driven content marketing platform. The curate tab of the software helps you in organizing how you search all the content that draws more traffic. Curata helps businesses discover the best content with a self-learning engine, organizes it, publishes it and promotes it thereafter. Curata’s enviable ability to draw unlimited sources without the need to create your own content makes it an important tool for businesses.
Content marketers consider Ahrefs an effective resource. It helps you to know exactly what works best in your niche and what your target audience is hungry for. The Content Explorer feature of Ahrefs helps you in searching a topic that is relevant to you and your client’s brand. It then provides you a list of content with the most number of social shares. With the help of the Ahrefs tool, you can gauge what grabs the interests of your audience and what causes them to share online. In this way, it boosts your content marketing strategy. Ahrefs is also used as a tool for newsjacking.
Content marketing today is at the heart of business strategies, which is used to influence potential customers in big way. Although it is not a cakewalk, if done in smart manner, it will yield unexpected results for your business. The above tools will certainly help you achieve this in really short time.
Birbahadur Singh Kathayat is a co-founder of Lbswebsoft.com where he helps clients all over the world. He is passionate on covering topics like business, digital marketing, startups and entrepreneurship. Follow him on Twitter or LinkedIn.