July 14, 2017
Facebook is not giving up on its virtual reality dreams, despite lackluster sales of its pricey VR headset Oculus Rift.
The social networking company, which purchased Oculus VR two years ago, is working toward making virtual reality both more affordable and more convenient with a $200, wireless headset on the horizon for 2018 , according to a report from Bloomberg.
“We don’t have a product to unveil at this time, however we can confirm that we’re making several significant technology investments in the standalone VR category,” an Oculus spokesperson told the publication. “This is in addition to our commitment to high-end VR products like Oculus Rift and mobile phone products like Gear VR.”
Virtual reality currently comes at a steep price, despite the fact that Facebook recently slashed the price of its Oculus Rift by nearly $200 to $399. That is because, for the headset to work, users must also purchase high-end Oculus-ready PCs and laptops.
It is obvious Facebook is banking on a $200 price tag and no necessity for hooking into a PC, to lure consumers when its much revamped headset launches next year.
Although the Rift can be accompanied by its Touch controllers, the report did not indicate if there would be add-ons to complement its upcoming VR headset.
Facebook purchased Oculus VR for $2 billion in July 2014. Since then, the company has sunk considerable financing and resources into the Rift.
The VR headset is ideal for those wanting a more immersive gaming experience and it is likely that gamers make up the majority of Oculus Rift owners. The company, in a blog post, had this to say about Rift: “The Rift delivers on the dream of consumer VR with compelling content, a full ecosystem, and a fully-integrated hardware/software tech stack designed specifically for virtual reality. It’s a system designed by a team of extremely passionate gamers, developers, and engineers to reimagine what gaming can be.”
The Rift can also be used for virtual globe trotting and taking movie viewing to a whole new level with three-dimensional images that appear to surround the watchers.