July 18, 2017
Have you thought of starting a podcast?
You can’t read a blog or watch a video when you’re driving to work, taking your dog for a walk, or doing many other chores…
But there’s one thing you can do – listen to a podcast.
All you need are a pair of headphones and a downloaded file from iTunes. And just like that, you have a podcast right in your ears as you go about your day.
That’s one of the many reasons podcasts have grown so popular over the past decade, and really exploded over the past five years or so…
On the off chance that you’re not familiar, a podcast is an audio show which you can download from the Internet and/or a Smartphone app. And this form of media can be very powerful for your business.
Why Should You Start a Podcast?
Maybe you’ve never considered starting a podcast, or perhaps you just feel like you don’t have what it takes. Whatever the case, it’s easier to get started than you may think, and it also has a ton of benefits (especially if you’re just starting out with your blog or website).
Here’s why you should start a podcast:
- Build a deeper connection with your visitors and audience. When your audience hears your voice, it’s deeper than just reading a blog post or a book. They feel like you’re talking right to them, and this helps you make a deeper connection and build trust. Remember that people buy from people who they know, like, and trust.
- Expand your audience. There are tons of people on iTunes and other podcasting platforms that you can reach with your podcast. People who may have never otherwise heard of you will end up listening to your podcast, and end up on your website.
To read the remainder of Robert’s article, please click here.