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September 21, 2017

10 Simple Steps to Generate Revenue Via Transactional E-Mails

Image courtesy of (Stuart Miles)/

A report from the Direct Marketing Association recently put the average return on investment (ROI) for e-mail at a very healthy $38. What that essentially means is that for every $1 you spend on your e-mail marketing, you recuperate $38. Very impressive indeed.

If you dig a little further into the same report, it also shows that 20 percent of companies reporting a ROI say that the figure can rise to as much as $70.
There’s no reason why you can’t be achieving figures like this and I’m going to show you how.

What’s great about the 10 tips below is that they all come under what we call “transactional e-mails.” These are e-mails that customers are already expecting from you.

This could be in the form of an account registration e-mail, a confirmation e-mail, a product review e-mail or an ‘aftercare’ e-mail that can take a more promotional stance.

Before we proceed it’s worth noting that each transactional e-mail you send should always have a secondary objective in mind. Think about what you want to, do you want to:

  • Engage;
  • Build trust;
  • Educate
  • Set expectations;


  • Get more orders.

Notice how “get more orders” is only one possible objective, this direct response method isn’t the only way to generate revenue via transactional e-mails.

To read the remainder of Richard’s article, please click here.


Richard Protheroe is a content marketer at Veeqo.