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October 5, 2017

5 Tips for Start-Up Companies Trying to Get Noticed

Business Woman
Photo Credit: Victor1558 via flickr

In today’s cut-throat business world, launching your own start-up company can be a daunting and nerve-wracking experience. With more people than ever taking the plunge to start their own companies and become their own boss, the competition has become fierce for companies both online and offline.

The intense competition means choosing your niche, products and services carefully if your start-up is to be a success. It’s also all about how you present yourself to the outside world and get noticed by your potential customers.

Here are some of the best ways to get noticed and make your mark as a new start-up company.

Tip 1 — Get an Online Presence

When it comes to getting noticed in business, one of the main priorities today should be building an online presence. With more and more companies now going online and many offering online-only services and products, failing to have your own website or social media pages can spell instant failure for a new company.

If you are just getting started, a free website creation tool such as the Webeden website builder can be an excellent choice for kick-starting your online presence and getting a website published that your customers can visit to find out more about you.

Tip 2 — Advertise on Social Media

Advertising your company and getting the word out about the excellent products and/or services that you offer is great, but social media advertisements are a useful way to spread the word and reach as many of your potential customers as possible within a short amount of time. Advertising on social media doesn’t have to be paid, either. If you are working with a small budget, simply posting great content on your social profiles and engaging your followers can go a very long way.

Tip 3 — Do Something Different

One of the best ways to get your start-up noticed in today’s competitive business industry is to do something that makes you stand out from the crowd. For example, doing something newsworthy such as raising money for charity with a risky strategy such as a skydive or bungee jump can provide excitement for people who may be interested in your brand. Don’t forget that this can also be one of the best ways to gain coverage from local newspapers, which is an excellent method of getting your business name and information out there.

Tip 4 — Listen to Your Customers

Once you have found your initial customers, the main thing to do is give them a voice and take their feedback seriously; this will help you get noticed more and gain a lot of respect for your growing customer base. As a start-up owner, you are bound to make some mistakes. However, the main thing here is to ensure that these mistakes are something that you can learn from by finding out how your customers feel and discovering their ideas for improvement.

Bear in mind that acting on customer advice is one of the best ways to improve customer satisfaction, which will lead to better word-of-mouth marketing for your company.

Tip 5 — Encourage Online Reviews

Although building your own online presence in terms of your website and social profiles is important, you can also help to build your online presence by asking your customers to write about you online. Making sure that you are present and active on third-party online review sites can help to spread the word about your company because reviews show up in online searches by potential customers.

Did you find these tips useful? Let us know in the comments.