October 11, 2017
“One of our big goals in search is to make search that really understands exactly what you want, understands everything in the world. As computer scientists, we call that artificial intelligence.” – Larry Page, CEO of Alphabet, Inc.
Artificial intelligence is no longer mere fantasy or science fiction; it is currently manifesting in various forms and permanently altering the course of business pursuits and activities. And its impacts are beginning to be felt in very real ways.
As far as the corporate world is concerned, every tech giant from Google to Apple to Amazon is leveraging artificial intelligence in a variety of ways to enhance and augment customer experiences, outreach and communication methods, marketing tactics, and a variety of other touchpoints and tasks.
A.I., however, has since surpassed the point where it’s capabilities are reserved for monolithic corporations and institutions. Today, AI-driven technologies are leveraged by even the smallest of organizations to help reduce expenditures, supplement manpower, attain higher levels of customer service and business intelligence, as well as a variety of other pursuits.
In a way, artificial intelligence is the great equalizer between small businesses and massive enterprises.
If you find yourself increasingly interested in adopting the abilities that A.I. offers, then you’ve come to the right place.
Today, we will be exploring four AI tools specifically designed for small businesses.
Let’s see what the technology sector has to offer.
1. Meet Sally
Scheduling meetings via email can be a tedious, time-consuming, and tiresome task that can utterly kill one’s productivity.
The back and forth email chains that seem to string on forever. The last-minute schedule changes and the obligatory rescheduling kerfuffle. And heaven forbid if there is a time difference that wasn’t accounted for.
If this sounds all too familiar to you, I’d love to introduce you to my new tech-clad friend: Meet Sally.
Meet Sally is an AI powered personal assistant that helps time-crunched entrepreneurs get more done by taking mundane scheduling tasks off their plate.
By simply Cc’ing Sally, this intelligent bot proceeds to identify meeting days and times that jive with all party’s schedules. This means that you can drop the back and forth rigmarole and let Sally handle the scheduling while you carry on with your day. Sally will even send out calendar invites and manage any last-minute changes that may arise.
This powerful tool can also understand the unique context of specific emails and responds in appropriate fashion.
Additionally, Sally can search for flights, hotels, restaurant reservations, and more, making a variety of scheduling tasks super simple.
Getting started with Sally is easy, too. Just open an account, provide her with access to your calendar, and cc her in any email you’d like. No fuss.
Keeping with our female-themed bots, Crystal enables users to become better communicators by understanding those they are communicating with on deeper level.
This AI platform enables users to import their social media or Gmail contacts and then provides a dashboard of profiles to explore which highlights each person’s personality type.
Personality profiles are based on the DISC assessment (Dominant, Influential, Steady, and Calculating) that helps users determine the communication style that would resonate most with the person they are reaching out to.
Crystal also helps users to understand the communication tactics they should leverage based on the person’s personality type to build stronger connections. The platform provides its users with tips and suggestions on how to talk, email, or sell to their prospective targets.
When connected to Gmail, Crystal will also give recommendations on how to adapt your messaging as you compose the e-mail.
This enables sales reps to more effectively connect with their prospects to land an increased number of customers.
While we’re on the topic of sales, Growbots is a uniquely powerful salesforce automation platform that utilizes machine learning to augment and enhance the sales cycle.
Through its proprietary algorithm, Growbots searches its database of more than 200 million contacts to pair your business with the most qualified and relevant leads, based on the brand information entered.
With a refined list at the ready, Growbots automatically initiates, manages, and optimizes outreach campaigns to intrigue potential customers and prepare them for contact with your sales team.
This takes the burden of lead scoring and outreach off your team so that they can focus on doing what they do best: Selling.
Growbots proclaims that its users generate an average of, “. . . 40 percent more positive responses after a month,” making this an AI driven tool that can elevate a company in significant ways.
Gluru is unique from the other tools on the list as this AI platform serves dual functions for users.
On one end, Gluru operates as a productivity tool that helps users identify tasks that need to be accomplished and helps to prepare users to successfully achieve those goals.
Gluru connects with Gmail, Drive, OneDrive, Dropbox, Evernote, and Box to provide users with all the materials they may need for a given task.
This service sends users daily emails with their schedule and the necessary documents for that day.
This means that if you have an upcoming meeting or phone call, Gluru will e-mail you a reminder along with attachments of all the files it thinks you may need.
On the other end of the platform, it operates as a customer support software that understands customer’s needs and can identify any request tickets that need a response.
Through that process, Gluru will retrieve the appropriate answer for the customer and respond automatically. Moreover, as new questions are added, the platform becomes increasingly customized and intelligent in using personalized responses.
Artificial intelligence will become an integral part of doing business within the next decade; it’s already well on the way to domination. Start experimenting and implementing these tools now and you can begin to grow your business and compete with corporations that were untouchable just a few years ago.
Which of these tools do you plan to leverage? How do you think A.I. will alter business in the coming years?
Conscious online marketer, web executive, and multi-faceted writer Tina Courtney has been creating and fostering online innovations since 1996. Tina has assisted many clients in maximizing online production and marketing efforts, and is a staff writer for SiteProNews, one of the Web’s foremost webmaster and tech news blogs. She’s produced and marketed innovative content for major players like Disney and JDate, as well as boutique startups galore, with fortes including social media, SEO, influencer marketing, community management, lead generation, and project management. Tina is also a certified Reiki practitioner, herbalist, and accomplished life coach. Learn more on LinkedIn, Facebook and Google+.