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October 13, 2017

Target Partners With Google to Take on Amazon

Target is teaming up with Google via its Google Express website and app to make shopping at its online store just as convenient as Amazon.com.

The voice-activated shopping partnership means users will be able to shop at Target by saying “OK Google” and then listing the items they want to buy.

Target is following in the footsteps of Wal-Mart, which joined forces with Google back in August. Both Target and Wal-Mart have been hurt by Amazon, but the ability to shop the stores through Google Express and Google Assistant gives them a decided advantage over Amazon which has yet to make an appearance on Google’s shopping services.

“In the markets where we’ve offered Google Express, guests tell us they love the ease and convenience of shopping Target through Google. So we’re excited to offer this service nationwide in time for the busy holiday season,” Target chief information and digital officer Mike McNamara said in a press release. “What’s even better is that Target and Google teams are working on the next chapter, building experiences that digitally replicate the joy of shopping a Target store to discover stylish and affordable products.”

Target started out with a  Google Express trial, offering its home delivery shopping service in California and New York City. The now nationwide service enables users to buy Target-exclusive brands and have them ship from the closest Target store. Customers will receive free shipping on orders of $35 or more and will receive their orders within two days.

Over the coming months, Target REDcard holders will be able to add their card to Google Express to receive five percent off most Target orders as well as free shipping.

“Target customers will also be able to opt in to receive personalized recommendations and a quick re-order experience based on past Target purchases: so if you want more LaCroix sparkling water or Archer Farms trail mix, your Google Assistant will already know which size and variety you bought from Target last time,”  Google president of retail and shopping Daniel Alegre said.

Google said users will soon be able to shop using Assistant using either Android or iOS to be instantly connected to more than 50 Google Express retailers.


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Jennifer Cowan is the Managing Editor for SiteProNews.

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