October 25, 2017
There’s a common misconception that continuously floats around the business world. This is that only large, global corporations should carry out and implement data management strategies and that small businesses need not bother, simply because there’s not that scale of data to process.
Small businesses, however, can hugely benefit from creating their own strategies. Using this data, no matter how small, can help you to leverage your business to generate more profit and enhance your campaigns to become more effective and more successful.
Today, we’ll explore five key data management tips that can help you to achieve all of these things and more.
Set Up Your Data Storage
Before you start collecting your data, you’re going to need somewhere to store it all. This is much like a paper storage system, only on your computer. There are multiple ways you can approach this. First, you can dedicate an entire drive on your computer to data storage, whether this is partitioning a drive or using a USB flash drive.
Make sure you keep things organized by setting up folders and using accurate file names so you can find your way around your documents easily. This makes things so much easier when it comes to you or your team finding the exact file you need when you need it. For mainly text-based websites, you may be able to store everything you need on your website hosting provider.
Define What You Need
As your business grows, so will the amount of data that your business has which is why it’s so important to assess and predict what you’re going to need. This means you’ll need to think about how much storage space you’re going to need, where you’re going to put and keep this storage space and any software you may need to make things easier.
One of the best ways to approach this task is by creating a data storage policy. The more effort and time you put into this step, the easier your data management strategy will be in the future. For some businesses, especially in this day and age, you may want to look to cloud storage as an effective and universal method for storage.
Consider Data Security
Granted, your business might not be the size of some of the more global corporations, but the security of your data is still essential. This is especially important if you’re holding mailing lists with all your customer’s e-mail addresses. If a hacker was to get a hold of your mailing lists, this could put your company in a lot of trouble.
Fortunately, there are several steps you can take to stop this from being a problem, or at least minimize the risk of it happening to you. One of the most effective yet simple ways to do this is by having computer software set up on your computer and on your internal and external networks.
There is a ton of services available, such as Norton or McAfee, that cater to businesses. You can have a list of leading business security providers created for you by Australian Reviewer.
Using Your Data
A lot of the data you’ll have, basic business content and media aside, is data on your customers. By analyzing your customer data, you’ll be able to track and monitor how your businesses behave and how they are using your services.
These are essential for you to be able to improve your services as well as your overall customer experience. For example, you could have a list of all your best-selling products. At the top, you’ll have your No. 1 best seller. Use this information to see why this is your best-selling item. Is it a popular product that’s relatively sought after, meaning you’ll want to invest in more products like it?
Maybe you’re just marketing it really well, and you can employ the same strategies on your lower performing products. However you choose to use your data, be smart and think outside the box. For example, State of Writing use its data to see what its most popular content is so its writers can replicate and produce high-performing articles in the future.
Don’t Forget to Back It Up
There’s no point in spending all of this time setting up your data storage system and collecting all your data if, in one accident or unforeseen circumstance, it all gets deleted. Make sure you have at least one backup available should anything happen.
For example, if you’re using a USB drive and you accidentally knock it out of your computer, there’s the possibility that the file corrupts, irretrievably. Backup regularly and keep your backup in a safe and secure location. Make sure you and your team make a habit of doing this.
Rachel Summers is a freelance writer whose passion is helping students get the most out of their learning journey. She started out as a writer and journalist in the newspaper industry, including Top Canadian Writers, before breaking out to go freelance and follow her own passions. Her writing, at Writing Populist, is designed to help you get the most out of college.