October 26, 2017
Today, bloggers and content marketers alike have access to a plethora of tools that can give them an unfair advantage over their competitors.
There are e-mail marketing platforms for nurturing leads, influencer outreach tools for link-building, and page builders for creating beautiful websites from scratch.
Smart brands also use social media marketing platforms to be in-tune with the “socialsphere” and unveil numerous growth opportunities. This includes identifying trending content strategies, reaching out to prospective leads with purchase intent and correcting any false information that may affect their authority.
However, arming yourself to the teeth with tools may only overcomplicate your processes. Rather than helping you compete with millions of other brands in your niche, they may end up hampering your productivity and unnecessarily bloating your monthly costs.
That’s why, when picking tools, you should make sure they conform with the modern convention of prioritizing usability.
When it comes to social media marketing, two services stand out from the rest of the pack: SentiOne and Socialbakers.
SentiOne positions itself as a mashup between a social listening tool and a reputation management platform. It’s specifically designed to help brands monitor, analyze, and react to whatever’s happening in the socialsphere.
As far as ease of use goes, SentiOne performs incredibly well.
Upon signing in for the very first time, you are immediately brought to the project creation page.
Here, you can pick whether you want to monitor for brand mentions, social media engagement, or in-post keywords in general.
You can also head to the “Advanced Project Configurator” if you’d rather have complete control of a project’s settings. Whichever you prefer, you’ll be taken to a project configuration page where you can manage the keywords you need to track.
For the sake of showing more of what SentiOne can do, here’s what the Advanced Project Configurator page looks like:
As you type in the keywords you want to include (or exclude) from your project, a live preview will be generated automatically on the right.
For example, let’s say you included the keyword “social listening” in your project:
Although the project’s name won’t affect the results you’ll get, it’s important if you need to launch a number of social listening projects in the future.
After clicking save, you can start monitoring your project by navigating to the “Dashboards” tab. This is where SentiOne begins to shine.
If you look at the left, you’ll find a nicely laid out menu where you can find everything from mentions tracking to user account management.
Another noteworthy feature of SentiOne is its ability to capture data in real-time.
It doesn’t matter if you’re currently in your dashboard or viewing mentions. As long as there’s new data to be presented, SentiOne will update results by the second.
You can even update your monitoring parameters in the “Mentions” tab to pull in fresh results.
While all of the available filters are self-explanatory, remember that you can always click the “Update results” button whenever you make changes. This will help you determine how each filter works, making searching for mentions almost second nature.
For example, let’s say we want to look for the keyword “social media listening” from female authors only.
All you need to do is deselect “Male” from the “Author’s gender” filter.
Like what you’re seeing so far?
We’ve barely scratched the surface of what SentiOne can really do. Aside from the features outlined above, here’s a quick rundown of all its other benefits:
- Easy report management
By navigating to the “Reports” tab, you can quickly generate customizable PDF reports. This will help you set benchmarks, aggregate audience insights, compare different projects, and more.
- Customizable alerts
SentiOne keeps you updated even if you’re not on the platform. Simply go to “Alerts” to receive updates via e-mail or push notifications.
- Quick sentiment analysis
Within a few clicks, you can easily filter mentions by their sentiment, regardless of if they’re neutral, positive, or negative. This is made possible with SentiOne’s homegrown technology.
- Filter by source
Whether you’re looking for Facebook pages, forum posts, or articles from a specific domain, SentiOne’s Advanced Project Configurator can get it done.
While SentiOne focuses on social media listening, Socialbakers is more of a general social media marketing suite.
In addition to tracking social media engagement, it can also be used for community management and scheduling posts.
The first thing you’ll notice in Socialbakers is its emphasis on personalization. When creating a new account, you need to go through a short setup process that asks questions such as your goals, niche, and role.
After filling the necessary information, you are thrown into the “Analytics” section where you are provided with two example brands. These are probably included to demonstrate how Socialbakers work.
Regardless, it’s not exactly an intuitive experience since you’re left to explore the interface yourself.
There are going to be small pop-ups that explain what certain sections and buttons are for, but that’s about it.
The first thing you need to do is to specify the social media accounts you want to use by clicking “Add Profile.” From there, you can choose to directly connect your account or search for a specific profile.
For example, if you don’t own a particular page but would like to monitor it through Socialbakers, go to the “Monitor New Profile” tab and type in the profile’s name.
That’s it — you now know how to add social media profiles. It’s time to move on to the other sections of Socialbakers.
In the main “Dashboards” section, you can create new projects through the burger menu or by clicking “Add” and then “Dashboard.”
You will then be shown a selection of templates, which can be used for different types of social listening campaigns.
For example, if you want to monitor your Facebook account, simply select the “Facebook Growth & Engagement” option.
After selecting a template, you’ll need to specify the account you want to monitor and manage through Socialbakers. This can be done by heading to the “Data Source” tab and choosing the profile from the dropdown menu.
Finally, you’ll be able to monitor the performance of your social account via the dashboard.
You can also review more in-depth data via the “Analytics” tab. Simply select the profile you want to analyze from the dropdown menu.
In this page, you can monitor every single facet of your account — from your fans to the engagement of each post.
Quite a number of steps for social media tracking, right? That’s only the beginning.
Here is a breakdown of the other, bigger features of Socialbakers:
- Content publisher
This is perhaps the trump card in Socialbakers’ arsenal. By going to the “Publisher” tab, you can create, schedule, and monitor social media posts in a single place.
- In-depth follower demographics
Socialbakers can also provide you with deeper insights on your social media followers. It gathers data such as your audience’s countries of origin, post type preferences, interactions, and so on.
- Post analysis
Lastly, Socialbakers can help you tailor your social media content strategy over time — all thanks to the availability of post data such as the number of video views, post reach, and engagement rate.
The ease of use of SentiOne roots from its speed and real-time data integration. It only takes a few minutes before it can generate a thorough analysis of social media mentions.
Not only that, but the way its functions are laid out and the language used to label each feature is very easy to understand as well, making the platform very intuitive.
Socialbakers has a slightly steeper learning curve. It does, however, have a number of useful tricks up its sleeve, such as customizable dashboards and the content publisher.
There’s no question that both platforms can cater to the social listening needs of any brand, but when it comes to usability, SentiOne is the clear winner. It is recommended for bloggers who are new to social listening and need a straightforward platform that can deliver.
Do you agree with the comparison above? Feel free to share your thoughts and recommendations in the comments below.
Sheza Gary has been a project strategist since 2009 and has been involved in the launching of startups and tech companies in New York for more than five years. She has keen interest in writing her own experiences about business plans and upcoming business supporting technologies. She loves public speaking.