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LinkedIn is expanding its Premium Insights tool to give its premium subscribers more insight. The professional networking site has launched peer benchmarking, a feature that should help its users to make smarter business decisions. “With this feature, you can easily compare your company, or other companies you may be interested in, to industry peers to better understand […]

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Facebook, Google and Twitter officials may be contrite for their role in Russia’s interference with the 2016 U.S. presidential campaign, but company officials did little more than promise to do better in the future when testifying on Capitol Hill Tuesday. And the Senate Judiciary Committee was less than impressed with the response. Members of the committee […]

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The Flynn effect refers to the sustained improvement in IQ among people from all over the world from the 1930s onwards. What’s the Digital Flynn effect then? Well, it’s a pretty smart term to describe the seemingly similar sustainable improvement in digitally expressed intelligence among people. Social Media and Language Skills – A Complex Relationship […]

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Venture Capital: More Money, Fewer Deals
How to Master Meetings
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Marketing strategies have seen a major upheaval in the past decade — currently a majority of marketing campaigns revolve around digital media as opposed to print media and interpersonal interactions. Every notable business is curating an online presence through website development, social media engagements, guest blogging etc. because, from a buyer’s perspective, your business does […]

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When you speak of landing page optimization, you generally refer to getting more conversions through it. And that’s perfectly understandable. After all, this is what a landing page should do – convert readers into paying customers. Plus, since most landing pages are part of sales funnels that usually start with PPC ads, why bother with […]

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