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Semiconductor provider Broadcom made a $130-billion takeover bid for rival Qualcomm today, in a move that would make the company an even larger force to be reckoned with in the mobile chip industry. Broadcom is offering $70 per share — $60 in cash and $10 per share in Broadcom shares — to acquire all of Qualcomm’s outstanding stock. If the deal goes […]

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If your brand is not yet on Pinterest, a new study may be the incentive you need to put your products in front of a brand new audience. While Pinterest does not have as many members as Facebook or Instagram, what it does have is highly engaged users. In fact, a new study commissioned by […]

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On Oct. 18, Facebook began the roll out of the Explore feed. It caused a bit of panic at first because some people thought that posts by pages would not appear in the news feed (unless pages paid for ads, of course). A Slovakian journalist reported major drops in the organic reach of several media […]

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Ever come back from a long weekend only to find your inbox inundated with marketing e-mails? If so, you are not alone. But why do marketers continue to focus so heavily on e-mails? Because they work! A study by Custora, a predictive analytics firm for eCommerce companies, states that customer acquisition via e-mail has quadrupled […]

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How to Build a Buyer Persona: a Recipe for Success
Feeling Tracked & Taking Counter-Measures Against Ads
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After the inevitable intensity of the pre-launch period, newly minted businesses run into a new set of challenges once they put themselves out there for all the world to see. Before going public, most businesses have likely generated a fair amount of awareness through promotions, product tests, and have set up a functional website. Now […]

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