November 17, 2017
Ever since the appearance of holograms in movies, and the spotlight of robots and droids playing holographic messages to interactive mobile holograms in Star Wars, the fact that virtual reality and augmented reality would make it off the silver screens and into our lives was just a question of time and technology.
Technology has been progressing at an amazing speed, which has produced many business opportunities for entrepreneurs and businesses that are recent startups. Many are sure that just as professionals who built their careers on the Internet, social media as well as mobile solutions, the same success lies in store for professionals who decide to specialize in virtual and augmented reality. A recent example of augmented reality making money for a corporation is Nintendo and its Pokemon Go app.
VR is understood as using forms of technology such as mobile devices and/or special optical headsets that simulate an environment that is very similar to reality. This kind of reality puts the user inside a simulation and takes him to an experience as if he had entered a different world. AR on the other hand, does the opposite by bringing virtual elements into our world that will provide additional information to its users and change the reality they are experiencing. Holograms are often how this is achieved in AR.
Since the combined markets of AR and VR had a $5.2-billion revenue for 2016, the forecast of $150 billion by or before 2020 is bringing many technology companies into the market.
AR and VR Applications in Business Partnering
To fully comprehend where an emerging technology is headed, it is imperative to understand what is currently going on in businesses that use them. Pokemon Go is an augmented reality game that collaborates with a restaurant that is interested in being a physical location where the game users can get supplies in-game. Multiple businesses have expressed interest in this kind of generation of directing people to their establishment.
Many social media users have seen 360-degree videos that provide the viewers with the sensation of control as to where they will view things from a very real perspective. This can be increased with a VR headset. Virtual tours are becoming quite common for many places and products. They are also being used for video conferencing and so that people can view events from remote locations.
AR and VR Business Uses
VR and AR technology in companies are already being used for training for certain activities and are also eliminating certain risks that would otherwise be present in a real situation. Certain kinds of training that needed to be theoretical, can now be very engaging and increase the learning curve as well as reduce training periods.
With the advents of the telephone and video conferencing, businesses were able to have larger and more effective meetings that saved money and time for people and companies. Now it is possible to exhibit and manipulate data for all viewers to see.
Working from a customer location, at home, or any other location is never an issue because, virtually, a worker can be put in the same office situation as his or her colleagues.
Since online shopping pictures do not fully convey the entire product, VR and AR will provide the opportunity for clients and customers to get a feel of what a product is like. This is already being done by GAP, where customers can virtually try on clothes from home without having to go to the store.
Traveling experiences are sure to undergo many changes as many tours are already available for hotels where they are able to see and experience rooms so they can decide which they want to book. Pictures are sure to only be a small part of presentations when AR and VR become mainstream media for tourism.
In the past, designing a product required that a designer create a computer model or even a physical and tangible mock-up so that it could be evaluated and improved by focus groups. AR and VR are making things much simpler without the need of the physical product. This can greatly reduce a number of costs.
Although technologies are not always accepted by the public, specialists believe that VR and AR will be because there are definite benefits to consumers. Products can be better understood before a purchase is made. It is clear that there is a clear market for these new forms of technology. In fact, by 2025, approximately 500 million VR units are expected to be sold.
In addition, the need for audio visual technicians will grow. Those interested in specializing in the AR and VR technology will have a whole new and uncharted field to be active in.
Leaders of social media sites, including Facebook CEO Mark Zuckerberg, are confident that VR will shape the soon-to-come major computing platform. VR is going to be very interactive and an important part of most online experiences.
After graduating from the University of Michigan, Isaac Christiansen moved to Riverton Utah and has been there ever since. He is a private practice PT and enjoys spending time with his family and reading up on consumer technology when he's not at the office. Isaac also works closely with the folks at Ice Shavers while constantly looking forward to summer.