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November 22, 2017

Can Being Funny Help You Sell More?

As a content marketer, do you often find yourself frustrated while answering these questions:

How do I break the content clutter and get more visibility for my brand? 

What is the best way to build a growing audience for my content?

Stressed? You’re not alone.

It can be quite an uphill task to create engaging content consistently and get a big fan following.

Humor provides you a magical way to help your brand to entertain your audience and encpurage repeat visits to your site.

All types of businesses are now embracing funny content marketing to make their audience crack up.

The human attention span is steadily declining and humor, therefore, proves to be a great way to get noticed.

Being funny can help turn your boring product into something that your audience loves to talk about.

Humor is a proven way to make your prospects happy and add a feel-good factor to how they perceive your brand.

Take a look at this tweet from Old Spice:

A piece of humorous content will never ever be considered spam or intrusive. Your audience will want more and share it as well.

Humor helps you to humanize your brand and makes your content more interactive. It also creates a feeling of community among your audience.

You can add humor to your content marketing in a variety of ways:

  1. Tell a joke
  2. Include a fun fact in your post
  3. Use funny cartoons
  4. Use memes
  5. Use GIFs
  6. Tell a funny story
  7. Create funny videos

You don’t have to be extraordinary to be funny. Your posts can be very simple and yet make your audience have fun and share it with their friends.

Take a look at this Facebook post from Grammarly:

You must have a deep understanding of your target audience. It is essential to create the type of humorous content they would enjoy the most.

Some may fall for cuteness and charm while others may look for something that’s a little edgy.

Humor is a way to entertain your audience and get them to admire and remember your brand.

Take a look at this tweet from Taco Bell:

It helps your audience let go of the daily stress and worries and get listening to what you have to say.

Humor helps you to make your audience enjoy the process of interaction.

It can actually make your content go viral.

Take a look at this tweet from Charmin:

https://twitter.com/Charmin/status/673882946579865600/photo/1

It uses subtle and slightly edgy humor to build a connection with the audience.

Take a look at this ad from Diet Coke. The ad surprises the audience and makes them have a good laugh in the end:

A funny video has the ability to draw an audience. The video script, its execution and the timing of the humor are all crucial.

If you are hiring the services of a professional video production company, then you must brief them appropriately.

Make sure your video is not offensive to any particular section of society.

Your funny brand video will be most successful when your audience can relate to it on a personal level.

At the same time, you need to ensure that the communication brings out the unique value proposition of your business.

Take a look at this example from Raptor Plumbing:

The plumbing company uses animation to explain the benefits of its services in a fun way.

Another way to quickly catch user attention is to create a funny six-second YouTube ad. Take a look at this example:

Online audiences love humorous memes.

You can find popular meme images on some of the free online meme generators. It’s easy to add your own copy to them and share on blogs and social media channels.

Alternatively, you can create custom memes by using images of your products/services.

Take a look at this example from Wonderful Pistachios:

Another way to keep your audience engaged is through funny GIFs.

They are a superb content type to help you get more click-throughs and conversions. GIFs help you to catch your audience off-guard and cheer them.

Did you know?

“23 million GIFs are posted on Tumblr every day. Facebook gets more than five million daily. Slack sees more than five million GIFs each month.”

(Source)

Take a look at this example from EA Sports:

EA Sports wanted to launch its new Madden NFL game. The video game company asked its fans to create GIFs on its microsite using live streaming images from the NFL game. Fans went all out on social media to use these GIFs to troll their rivals.

The campaign was a huge success and helped the brand get 15 percent more sales.

It’s not difficult to create funny and rib-tickling campaigns for your brand. Just make sure you know your audience and what makes them ROFL.

If done the right way, humor can get you guaranteed results for your brand.

You must ensure that you are aware of the trends and use them to gain traction and shares for your content.

Don’t force-fit humor into your communication. Make sure it’s natural and relatable.

Remember what Leonardo Da Vinci said: “Simplicity is the Ultimate Sophistication.”

Make sure your message is simple, authentic, easy to understand and does not offend anyone.


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Sunny Arora is the managing director of Broadcast2world. Equipped with a highly creative team of motion graphic artists and visualizers and state-of-the-art infrastructure, Broadcast2world endeavors to leverage the innate qualities of online video marketing to transcend the barriers of language and race to deliver the most suited vehicle to showcase products and services.

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