November 22, 2017
Have you been wondering how to best present your new brand on social media so you can gain more attention? Have you ever wondered how to use social media to directly influence sales of your goods and services? Do you want those that come in contact with your brand’s social media pages to have a good experience without prior knowledge or interaction with your brand?
If each question’s answer is yes, you may want to read this post to the very end as very practical steps to get your brand from ground zero to a recognizable and profitable brand online would be shared on here.
Why should your brand have a social media presence?
Here are reasons why you would want to put your new brand on social media as soon as possible:
1. Social media has the attention
In case you don’t know, there are approximately 2 billion active social media users (https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/ ) at now. A good social media presence will garner great awareness for your brand.
2. Brand Validation
A brand that has good reviews on social media tends to be trusted compared to a brand with no online presence. Good reviews on social media nudges people coming in contact with the brand for the first time to trust the brand.
3. Cost Effective Marketing
Social media is a very cheap platform with very low cost of entry. It is free to set up accounts on most social media platforms and paid advertising on social media is usually self-served and based on your brand’s budget.
4. Social Media helps in competing with big brands
As a new brand entering a space that is dominated by well established brands, it can be very intimidating to compete for market share. Social media comes handy as a great tool to growth-hack your brand because new brands often have the luxury to move fast and use social media to do some things that big brands may find difficult doing.
5. Easy customer interaction
This is a big advantage new brands have over big bureaucratic brands. Social media provides a strong communication point between your new brand and it growing customer base. Customers being able to easily find and communicate with your brand is a great step towards achieving brand loyalty and word of mouth recommendations.
Things to know when creating social media pages for your brand
There are a couple of things to take note of when creating pages for your brands on social media. Here is a look at some of them:
Facebook is more of a publishing platform nowadays. Facebook is where you post content that is unique to your brand that you want your customers to interact with. Facebook is also one of the best platforms to acquire new customers because it is the easiest platform to efficiently target people on. As at now, creating video content especially live video is the fastest way to get noticed on Facebook.
There’s this comprehensive guide on how to properly set up your Facebook page you should check out.
Twitter is the platform for one-on-one communication. Twitter is less of a publishing house and more of a place for having discussions and sharing knowledge real time. Twitter is the place for brands to ask customers what they need and answer them real time. It is also a great medium for taking polls and taking notes of how people talk about the brand.
Here’s a link to help you create your Twitter page.
Instagram is a great place to showcase your brand’s visual identity. Brands often use this platform to show their fun, creative or human side. Brands that sell products usually use this platform to show the beauty and function of their products. In essence, Instagram is the place to show the likeable part of your brand to the fullest.
Here’s a step by step guide to setting up your Instagram page.
LinkedIn is a place to let people know what your brand can do for them and why your brand is the best. LinkedIn is another good publishing platform to show the main problem your brand solves. Paid advertising is expensive on this platform compared to Facebook, but it provides the best way to reach other brands that your company may be willing to work with. This platform is great for B2B brands.
This platform is great for brands that plan on pushing out a lot of video content. YouTube is great for brands that offer technical services. This allows them to fluently explain and demonstrate what they do so customers can see. YouTube is a great platform for developing a personal brand and having people watch you go through a process of growth that they can feel a part of.
Snapchat is relatively new so a lot of brands haven’t gotten a hold of it yet. One thing for sure is that the platform continues to grow and brands are still experimenting with this platform. Brands that offer exclusive content can definitely use this platform to get people to pay attention.
Should your brand be on every of these main platforms?
The answer to this question depends on what your brand does and how it wants to be represented on social media. If your brand solely wants to produce content for people to consume then Facebook and LinkedIn pages are a good fit. Businesses that sell photo-worthy products should gravitate to Instagram first.
Starting out on social media may seem daunting to new brands but in brand message consistency and effective interaction with customers will eventually get your brand noticed.
Daniel Bamigboye is a digital marketing strategist at Firebrick Digital. He is based in Nigeria and is fascinated by SEO, digital marketing, virtual reality, augmented reality, astrophysics, biotechnology, cloud computing, data mining, progressive web applications Startup culture and Music Tech. Connect with on Twitter @BamigboyeDaniel.