Site   Web

December 15, 2017

5 Link Building Strategies to Focus on in 2018

Link building is very critical and important if we want to improve a website’s rankings organically. Instead of guessing “the next big thing,” I am going to show you the top five link building strategies that are effective currently and should work even better in 2018.

Check out the top five strategies below:

  • Internal Links.
  • Citations and Mentions.
  • 2018 JACKING.
  • Blog Commenting.
  • Guest blogging.

So let’s get started.

Internal Links

Internal links are the most powerful link-building tactics you can use. This tactic is already being used by well-known websites (e.g. Wikipedia has strong internal links and Wikipedia pages are in top positions for most of the generic terms).

What are Internal Links and Why are They Important?

Internal links take you from one page to another page within the website.

Image source: Advancedwebranking

In the above image, the first link is an internal link (i.e. link from one page to another page within the website) and the second is an external link (i.e. a link to a page on different domain). It takes you to the Unsplash site for the image credit. There are four important reasons why internal links are important for your website:

  1. Internal links help users to navigate a website.
  2. Internal links spread link juice and help search engines to rank better.
  3. Internal linking boosts page views and improves usability through call-to-action anchor texts.
  4. Smart Internal linking helps search engine bots to easily crawl and index the deeper pages of the website.

Citations and Brand Mentions

We all know that building local citations is an essential building block to rank higher in the search results. Moreover, we all know how time-consuming it can be to create them manually.

Local citations is the combination of the three terms named “NAP”: Name, address and phone number.

Benefits of Local Citations

There are a number of benefits of local business citations when it comes to local SEO rankings:

  1. Local listing can appear on the first page of local search results.
  2. Local listings give you qualified leads and helps to improve your rankings.
  3. Local listing helps you in beating your local competition.
  4. Local listing help you to improve your visibility on major local search results.
  5. Local listing increases traffic to your business
  6. With local citation, you can attract new customers easily.

To find local citations sources, you can head over to this comprehensive list of 160-plus business listing sites with high domain authority (DA). 

You can also find city-specific and keyword-specific citation sources by using the following commands

For City specific citations:

• (city) business listings

• (city) business directory

• (city) directory

For keyword-specific citations:

• (keyword) business listings

• (keyword) business directory

• (keyword) directory

Brand Mentions

Brand mentions are the future of link building and it happens when someone refers to your product or services to others via his/her blog or website.

Google has made it clear, being mentioned by others is the only way to do SEO properly.”

Head over to the nicely written post: How to Increase Your Rankings by Building Brand Mentions by Neil Patel.


Users always prefer to check the latest, updated post, so by adding the current year or adding some call to actions terms to your title can maximize your chances of hitting the first page results on search engine.

Suppose we have 2 posts titled:
“4 Link Building Strategies to focus on in 2017”
“4 Link Building Strategies to focus on in 2018”

It is obvious that the user will give preference to the 4 Link Building Strategies to focus on in 2018.
Add the following phrases (call to action terms) to your post title, and do not forget to add “2018” as well to discover timely: Top | Discover | Free | Get | Try | Greatest | Fastest | Newest |Oldest | Most Expensive |Easiest |Unbelievable |Best

Blog Commenting

There are many ways to build links. In fact, building links from blog comments is one of the easiest ways, although it can be very time consuming.

To find quality blogs, you can use the following advanced Google operators:

• “Add new comment” + “your keyword here”
• “Leave a comment” + “your keyword here”
• “Leave a reply” + “your keyword here”
• “Post a comment” + “your keyword here”
• “your keyword here” “Leave a comment”
• “your keyword here” “Comment here”
• “your keyword here” “Add comment”
• “Powered by WordPress” + “your keyword here”
• “your keyword here” “You may use these HTML tags and attributes”
• “your keyword here” “Post a comment”
• “Notify me of follow-up comments ”
• “your keyword here” “Notify me of new posts”
• “Comments on this entry:”
• “Sign in to comment on this entry.”
• “Login or register to post comments”
• “You must be registered and logged in to leave comments”
• “This blog uses premium CommentLuv”

Head over to this post if you want to know more about how to do the blog comments in the right way: 11 Powerful Link Building Techniques to Gain the Most Engagement

Blog comment links are very effective. Some of the blog commenting benefits are listed below: 

  • Some blogs have a high domain authority (DA) score and this counts as a positive factors toward your search engine ranking.
  • Even if a blog backlink is no-follow, your website will still be found and indexed by the search engines and more importantly, it will improve visibility, establish credibility and  build relationships with bloggers when you consistently do blog comments.

Guest blogging

Guest blogging is one of the most powerful ways for driving quality traffic, building brand recognition and getting exposure to your site.

I do guest blog pitch frequently on top sites like SEMrush, Advancedwebranking, Dzone, Templatemonster, Upwork, SiteProNews and Yourstory etc.

In fact, from all these sites, I get a custom author profile and backlinks to my site.

The five real benefits of guest blogging are:
1. By doing guest blogs on high authority sites, you will get the natural backlinks that will not hurt your website or blog.

2. Guest blogging is one of the major and important sources of quality traffic and gaining exposure.

3. Building relations is very important in digital marketing and guest blogging helps you build strong relationships with the audience.

4. Guest blogs on top sites like SEMrush and Templatemonster helps you in capturing a broader audience.

5. It helps you to discover better business opportunities.

The key points to consider when guest blogging

  1. Do not waste your time on websites with a low domain authority (DA).
  2. Always consider the website, which has a high social follower/following ratio.

Here is a list of 180 websites that accept guest posts.


Link building is crucial for any SEO campaign and, thankfully, we can still rely on a few link-building techniques that work in 2018 as well.

I know these strategies will put you ahead of your competitors if used in the proper manner.

What’s your experience with these strategies? How has it helped your SEO? Do share your views in the comments section.


Ashok Sharma is a writer, blogger, digital marketer and social media enthusiast. Ashok currently hold the position of digital marketing manager at GrayCell Technologies. Follow him on Twitter or LinkedIn.

41 Responses to “5 Link Building Strategies to Focus on in 2018

    avatar Dimakh says:

    Hi Ashok,

    I thing Blog Commenting & Blog Posting are the best way to increase your link building strategy.

    Great article. Thanks for sharing

    avatar Ashok says:

    Thank you, appreciate your feedback:)

    avatar Andrea Torti says:

    Absolutely – links are what the Internet is made of, after all 🙂

    Also, blog commenting helps you establish new contacts with fellow bloggers in your niche.

    avatar Ashok says:

    Thanks for reading the post and I really appreciate your comment. 🙂

    avatar Rahul Tyagi says:

    Hey Ashok,

    Thanks for these amazing tips.

    avatar Ashok says:

    Glad you liked the post.

    Thank you for sharing a well-informative post. Will surely share this and apply them. Looking forward to more of your posts. Thank you and cheers!

    avatar Ashok says:

    Thanks Genard for your comment, Glad you liked the post

    Building the brand advice is a valuable one

    avatar Consulenza says:

    Ashok, thanks for being so precise. I would be curious to know how hard it was for you to get in guest blogging circle. Thanks once again.

    avatar Ashok says:

    Thanks for reading and I really appreciate the comment. Guest blogs pitch takes some time but if your content is good any website will publish your content. For guest blogging we need some patience.

    Great tips Ashok Sharma, Thanks for sharing what are your views on Internal Links – Citations and Brand Mentions – 2018 Jacking – Blog Commenting and Guest Blogging on High authority sites

    avatar Ashok says:

    Thank you, appreciate your feedback:)

    Hello Ashok your post is very useful to perform off page strategies thanks for sharing such posts.

    avatar Ashok says:

    Thank you, Glad you liked the post. 🙂

    avatar Tahnin Tisha says:

    Hi Ashok. first thanks a lot for your article. I am an pro SEO guy and know quite well about these link building strategies. But I have found you article in a well synchronized way to revise all the things. Thanks for your tips. 🙂

    avatar Ashok says:

    Thanks for reading the post and I really appreciate your comment. 🙂

    avatar Sayali Mehta says:

    With the coming year it was very important to know about any technical changes in link building exercises, thank you for providing me the rightful information about the different types of strategies that we can implement during the year 2018.

    avatar Prosper Noah says:

    Ashok, you have a great post here.
    I havent really taken internal linking very serious, but guest blogging, blog comments and others you mentioned in the post are my fav.

    I’d start taking internal linking very well in my articles now

    Have a great time

    avatar Ashok says:

    Glad you loved the post.

    avatar YASH says:

    Hello Ashok, thanks for sharing such a nice post with us. As we all know there very few days left in 2018 and everyone wants to know which technique will boost the SERP ranking in 2018 and your blog tells everything about it. Thanks for writing and sharing such an awesome blog with us. Keep writing and sharing blogs with us.

    avatar Ashok says:

    Thanks for reading and I really appreciate the support!

    avatar Rekha Mishra says:

    Hi, Ashok
    Thanks for this great article. I think Guest Post is the most important off page SEO activity, though it is tough to find right Blog which matches your niche. Many top blogger asking for money also.

    avatar Ashok says:

    Yes guest blog is one of the important strategies to follow. But while doing guest post always focus on the quality of your content. 🙂

    avatar jenniferlisa says:

    One of the best article ever i seen according to seo thanks for post this its very helpful

    avatar plutusmark says:

    Great Article. I would like to expand on the effect of “no follow” links on your blog. It is true that even though it is a no follow a link, bots will still crawl it and gather information about the website linking to your blog. Because of that, relevancy of “no follow” links still play a major role in ranking. I am noticing that Google starts to pay attention to relevancy and definitely ranks a site that has relevant links going to it much better, even if those links are “no follow” links.

    avatar Sujeet Patil says:

    great article related link building and all these things helps new bloggers to rank quickly or get some good organic traffic for there website.

    I think your article is very interesting and appropriate for me to try, and I want to ask how do I check the backlinks of quality using free seo tolls?

    avatar xperiasol says:

    Great article! Thanks for sharing such n amazing article us I’m totally agreed with you and all your tips.

    avatar Steve says:

    How important is link building really? Google changes many things. Is link building still worth it in 2018?

    I’ve read your article, it was awesome and really helps me in building links.I am a newbie and your post encourages me a lot. Some of the strategies were new to me.Thanks for sharing this article.

    avatar Mervyn says:

    Many great resources here, thank you very much Ashok. As for your questions? I have been practicing blogs commenting a lot lately as why I have landed on your page. I did not know before today that bloggers with high social following ratio will benefit my SEO so thank you very much for that info. I am interested in guest blogging, I don’t know much about it, so I will follow it up as you have given this advice. Once again thank you very much for this article.

    Merv Fernando

    Thanks for writing such a good article on backlinks . It is not only bendy in backlinks . People always try direct method but most of time these trick don’t works. Your tips are helpful for the person to make good backlinks. This content is so valuable and surely unique that people are happy and really helpful for them. any pressure from your side, neither in the form of request nor hint or reminder in any ways.

    thanks for these tips of link building and blog SEO. I am sure people will enjoy these tips for their own work.

    Awesome post!
    For me personally, guest blogging and internal linking have been great for me.

    I will definitely be back to read more content.

    Very good information about SEO. Link building activity is one of the very popular one.

    avatar Rohit Kumar says:

    Its really an amazing and wonderful post . I’m glad that i came across this informative post. thanks for sharing such a detailed information.

    Thanks for writing such a good article backlink. This is not just backlinks. People always try the direct method but most of the time this trick does not work. Your tips are helpful to help people make good backlinks so valuable and especially unique that people are happy and really helpful for them.

    Thank you

    avatar Jasmine says:

    Thanks for the awesome tips for link building strategy! Hope to read ore from your site.

    avatar Hoffmann says:

    Thank you for this wonderful write up. Backlinks is one of if not the most important reason to high ranking. If you always find yourself complaining that your site is not getting enough traffic from search engines, it may be because your site does not have enough authority with those search engines.

    When you comment on blogs, or do guess blogging it helps create backlinks, which in turn generates traffic. Most of these links are no-follow links and thus, carry little value; however, the process is still helpful.

    avatar 10seos says:

    Thanks for the great tips. Some are really helpful for me. Your article is a big help.

Submit a Comment

Your email address will not be published. Required fields are marked *

Please leave these two fields as-is:

Protected by Invisible Defender. Showed 403 to 6,707,080 bad guys.