June 12, 2018
Facebook has become one of the biggest social media platforms on earth, enjoying more than 2 billion daily users. Considering this massive number of active Facebook users, no wonder many businesses want to promote their services and products on the network. Facebook Ads have, in fact, become quintessential for a business’s growth and online presence today. If you are eager to promote and grow your business’s online presence, here are some tips to help you experience success with Facebook Ads.
Tip 1: Learn all there is to know about content marketing
Not many business owners are optimistic about Facebook Ads, with at least 60% of them considering these ads a waste of time, effort, and resources. What these businesses do not know though is that these ads can succeed only when used in the right manner.
Content Marketing is not like regular brand marketing campaigns done via newspapers or television adverts. It follows a whole new dimension of content management and marketing that one needs to have a fair idea about if he/she wants to utilize Facebook Ads as part of the company’s marketing campaign.
You may be an expert in your product, service or field but that doesn’t mean you can don many hats at the same time. Invest some time to know more about Content Marketing and its strategies. If you are unsure of how to go about it, hire an individual who has experience in the field and can guide you in the right direction.
Tip 2: Have a clear vision
The biggest mistake a business can make when working with Facebook Ads is not having a proper strategy in place or a measurement system via which one can measure the level of success.
Facebook is nothing but another business tool you are going to use to grow your business. As such, you will need a vision of how you are going to use it for the same purpose. Set clear goals on why you want to use Facebook and what would be the possible outcome of your decision. For instance, will you be using Facebook Ads to raise brand awareness or attract new customers? Will you use them to increase website traffic or improve customer retention? Or will you use them to get phone calls from potential customers? It is imperative that you identify your goals before creating a plan to achieve these goals, as well as measure success.
Tip 3: Invest some time in it
Research has revealed that the real benefits of utilizing Facebook Ads for brand promotion or marketing can be realized only with an active Facebook account. It has been shown that the majority of business owners, for whom Facebook Ads did not work out, barely spent an hour a week on Facebook marketing.
Facebook is a huge arena where the average user is treated to at least 50 ads a day. An inactive account that posts only one or two ads a week stands a high chance of being ignored among all the other ads and promotional activities.
It is essential that you keep your Facebook account active by posting at least one ad every 3 hours in a day. That would mean a total of 8 ads a day. With at least 80% of the engagement on your posts happening within the first 5 hours, chances are high that you will get noticed by target customers and will remain in their minds long after they have visited your page.
Note: It is to be noted here that too many ads can also push you in the wrong direction, making your ads being ignored as white noise. Keep the limit to 8 and below per day on average for best results.
Tip 4: Invest enough money
Facebook is a business tool that will ultimately help you market your brand, product, and services to a wider target audience. However, if you wish to taste success with content marketing, you need to be prepared to invest a significant amount of money in the project.
The difference between regular ads and paid ones is that a wider section of the target audience can view the latter. By utilizing paid advertisements via Facebook, you not only increase your reach by catering to a wider target audience but also target specific people who could turn out to be potential customers (based on user data collected by Facebook).
You may be a bit apprehensive about investing money in a paid ad campaign you have no idea will work or not. However, there is a way to move around this gridlock by experimenting with organic posts first and finding the ones that resonate best with your target audience. You can then consider turning these posts into paid ads. This way, you can be sure of attracting the right customers to your site.
Tip 5: Target the right audience
This is a golden rule in online content marketing. If you want your Facebook ads to garner a positive response and generate traffic to your site, you need to ensure that you target the right market audience first.
It is wise to test your ad copy and visuals, as well as ideal combinations of both, before posting them on Facebook. This will help you reach out more effectively to your target audience.
Many businesses also fail to define their target audience properly. Do you tend to classify your target audience based on general factors like age, sex, or location? If so, then chances are high you are not marketing your products and services to the right people.
It is imperative that you gain an insight into the unique interests and behaviors of your target audience. Instead of combining demographics with every behavior and interest out there, focus on one or two interests that are specific to your product. This will help you attract audiences that convert well, i.e. become customers.
Facebook ads offer a great opportunity to market your services and products to the right people. Take these tips into consideration when choosing paid Facebook ads to market your business.
Vishal Vivek co-founded the leading Digital Marketing Company of India, SEO Corporation. Vishal has been ‘shoulder’ deep in his responsibilities as the CEO of the company since last 7 years. In his free time, he’s found researching new non-fiction novels, reviewing new books, enjoying somewhat risky vacations and spoiling random stray animals with love.