An ideal SEO strategy should incorporate various optimization techniques and methods that are guaranteed to improve the search engine ranking of a website or blog. One very important SEO mechanism that must never be neglected by web-based businesses wishing to drive loads of traffic to their platforms is organic search.
Even with the rise of other traffic-driving mediums like website ads, Facebook, Twitter, Instagram, and Pinterest etc., organic search remains the most dominant traffic generator in existence today; and if one is being honest, it is likely to remain so for the foreseeable future.
What is Organic Search?
Another name for this term is natural search. It can basically be defined as unpaid search engine results that come from queries entered by internet users. It is a stark contrast from paid search, which is a search engine marketing technique that uses the pay-per-click advertising model to generate web traffic.
The search engine results from an organic search are always relevant to the web user’s query and are more likely to receive traffic than those search results from a paid search that are clearly there for marketing purposes.
Google continues to be the center focus of most digital marketing campaigns and even though social media has proven to be a reliable traffic generator, it is still lacking in so many areas when compared to the search engine giant.
Why Organic Search Should be Your Website’s Main Focus
Gone are the days when having your site indexed on multiple search engines was enough to get you the amount of traffic you need. Now, a more encompassing SEO plan is needed if your website or blog is to stand a chance of competing for search engine places.
If you want to win the brutal search engine war, then your focus should principally be on organic search.
Here are a few reasons why:
Organic Search is Automated
The amazing thing about prioritizing organic search is that it allows Google to naturally place your site’s pages on its SERPs by gauging the quality of the content and matching them with relevant queries of internet users. All you simply have to do in this regard is ensure that your content is optimized for search engines.
Keywords are the primary tools of SEO and should be aptly incorporated into your web content if you wish to take advantage of organic search. They must, however, be used smartly otherwise you risk subjecting your web platform to a penalty from Google.
Though organic search can give you access to numerous web users making use of search engine platforms, you still need to be able to convince these users to click on your site’s links in order to get the traffic you want. One way of ensuring search engine conversion is by writing clickbait titles that are both alluring and engaging. Though some may see this practice as deceitful, it really isn’t and has become a major traffic generation method applied by online news sites.
Organic Search Still Controls a Large Bulk of Internet Traffic
While traffic from other digital marketing avenues like social media, referrals, and emails continue to grow and gain popularity, organic searches through search engine platforms remain the biggest traffic generator.
This won’t be changing anytime soon simply because search engines remain the first point of call when internet queries need to be sent and important information on a subject is desired. No internet user visits Facebook or checks his or her email if he needs to carry out a search query on a pertinent topic, which is why organic search is your website’s best bet if you want to reach out to more internet visitors and increase your site’s traffic.
Organic Search is Sustainable
It is one thing to have a sudden influx of traffic and it is another thing to experience consistent traffic generation on a daily basis. The former can be made possible by executing an aggressive social media campaign or engaging potential visitors via email while the latter can only happen by naturally generating traffic via the organic search route using Google and other search engine platforms.
It is quite simple really; when you make use of social media websites to bring traffic to your web platform, there is a fair to good chance that the rise in the number of web visitors will be temporary. This is because social media traffic is mostly made up of users who sparsely consume content outside the social media platforms unless, of course, they have to.
It is possible for impressive content to suddenly trend on a social media platform and help bring in traffic to your website; it is, however, not sustainable as the traffic is bound to fizzle away once the hype dies down.
This is not the case with search engine traffic since there is a continuous input of relevant search queries by internet users that help to maintain the traffic to your website.
Organic Search is Less Restrictive
One of the downsides of using social media platforms to drive traffic to your site is that you’re more than likely to be restricted by the closed system operated on the social media platforms. With most social media websites regularly interfering with the content sharing process, it is quite naïve to rely solely on this channel for traffic generation. Search engines like Google, however, do not interfere with the organic search process and your site’s content is guaranteed to be well-placed to bring in enormous traffic as long as it deserves it.
Conclusion
Organic search should be a priority target of every SEO strategy even if a paid search effort has been budgeted for as well. The longevity of the traffic that is generated from organic search is irreplaceable and no other digital marketing strategy can give you that assurance.
If you want to consistently increase the number of web visitors your website or blog receives then an elaborate digital marketing strategy that incorporates all traffic channels must be executed. You must, however, make sure that organic search is the lead player in the strategy.
