January 10, 2019
Social media is the main component of any marketing strategy. While some marketing techniques may get a bit expensive, this one is free and may bring you big profits. It’s important to have your Facebook Marketing Page correctly optimized with some best SEO tips in order to maximize conversions.
Facebook Marketing Pages are increasingly becoming a “second home page” for online businesses. More and more Page owners are learning how to become skillful Facebook marketers. Facebook has recently created many new opportunities for Pages to get more traffic through the tried and true methods of you guessed it, SEO Tips.
Below are some Facebook marketing tricks and tips I’ve discovered that have worked well for me.
Choose a Brand Name
When it comes to correct optimization, it is fundamental to find the right name for your Facebook Business Page because you choose it once and it is permanent. It’s key to remember that the first word of your Facebook page title is the most significant in the eyes of Google.
Second, don’t give in to the temptation to choose a fully generic page name like “Travel” or “Hawaii.” Because Facebook’s intention for Pages is that they authentically represent businesses, brands, or celebrities. Facebook has recently been disabling updates for generically named Pages – effectively neutering their ability to reach their Facebook fans.
Then, take a look at Google Webmaster Tools. See what search queries are sending people to your site. Are people coming to your site for a service or product you no longer offer? Have more people been searching for a certain product or service? Compare this with the data taken from Analytics and use that to develop an optimized content strategy.
Enhance Your Local Presence
Targeting your market is likely twofold: local surfers and seasonal visitors on vacation. While the locals may know of your shop, it’s unlikely that the tourists will. However, one of the first things those tourists will do is pull out their smartphone and search for surf shops in the area.
If your website isn’t optimized for local business, your shop might not show up at all. Set up social media profiles if you don’t have them. If you do have social media profiles, make sure you have them all listing your correct address. List your business on Yelp, Foursquare, Bing Places, Google+ Local, Citysearch and every other location-based listing service out there.
For more in-depth information on local search presence, check out these tips for improving your local search rankings.
Best URL Selection
Don’t ever settle for the standard issue Facebook URL that comes with your Facebook account. After your fan page has received 25 likes, Facebook will give you the opportunity to create a custom and unique URL for your business page.
Because URL’s hold high value to search engines, a unique Facebook website address should be in your bag of SEO tips and tricks to add to your social networks. Facebook vanity URL’s offer business owners a place for their business name with an easy to remember link that can help enhance your brand recognition.
Visit FaceBook.com/Username to check out some Facebook username options available. Once you land on the site, select your Business Page from the drop-down list. You will then see a box where you can enter your desired user-name.
Internal linking strategy
When search engines scan the web for new sites, they “crawl” through links. Whenever they finish scanning a page, they check the page for any links and then follow each of them to see if they lead to pages that haven’t been scanned yet. If so, the process starts over for that page.
Because of this, it is incredibly important that you have a great internal linking strategy. Pages on your website should link to other pages on your website with similar or relevant information.
Think of your entire website as a city, and each web page as a single building. The links are streets that get you from one building to another. The more streets, the easier your city is to navigate. However, exercise caution with your internal linking. There’s a fine line between optimization and overkill, as referenced in the next, and final, tip.
Unless you’ve been living under a rock for the last two years, you probably already know just how important video content is to Facebook marketing. One of the best video outreach tools is Facebook’s live video. According to Livestream stats, 82% of brand audiences prefer live video over any other form of social media posts.
Khushboo Kumari is Sr. SEO Manager at Vmayo Technologies.