January 11, 2019
As they say, content is the king! For businesses today, content marketing has become a significant facet. In fact, it has become one of those very few most effective approaches through which the businesses can meet their goal for a successful online presence. Moreover, content marketing is one of those biggest ways how brands usually like to market themselves in front of consumers.
However, the story doesn’t end here. Some harmful content marketing mistakes often hamper businesses badly which altogether degrade their Google rankings. As per the latest update of Google, premium quality and a positive user experience are the two most important factors to take care of while doing content marketing. There is no room for any undesirable fallacy.
If you’ve been committing some content marketing mistakes, it’s high time you take the right strides. With the arrival of 2019 in just after a month or so, let the scenario change for the best. Following are the most unfavourable content marketing mistakes that you should avoid in the coming year to let your business touch new heights.
1. Poor Formatting of the Website
The moment someone visits your website, he/she immediately end up judging it on the basis of the looks. If the content in your site is arranged in a spammy way then you will certainly lose traffic. Hence, the way you format your content like texts, images, and video is very crucial. It must not be of poor quality. If your site doesn’t look authorized and reputable, users are not going to explore it irrespective of how good the quality of your content. Hence, put all your efforts into making your website an excellently formatted one.
2. Not Following a Particular Publishing Schedule
Didn’t you hear about the term editorial calendar?
Well, most businesses don’t know what it is and that is how they harm themselves. This calendar is a template that marketers can use to plan the publishing schedule of their blog posts. Hence, it is a very important content marketing strategy which can give rise to consistent blogging to entice maximum engagement.
However, if you are not using it yet and are reluctant about the publishing time and frequency of your content, you are definitely having an erroneous content marketing strategy. To be successful, you need to publish consistently.
3. Posting Content Without any Objective
Why do you want to have a business blog?
Is it for becoming more discoverable on Google or building a fantastic awareness for your brand? You must have a crystal clear answer to these questions in your mind. Knowing that, you will certainly be able to boost your business’s online presence like never before.
However, most of businesses don’t know why they have a blog. They just do it because their competitors are doing it. This can prove to be a major content marketing mistake. If you blog without a goal, then it is completely useless. It is like building a sandcastle when you know that the tide is coming right away.
4. Not Doing Thorough Research
This is one of the most common mistakes that content marketers make. Just creating good content is not enough. Rather, you must ensure that your content is completely aligned to your readers’ interests. Unfortunately, 55% of people say that the content that they get to read is not relevant to what they want.
Most of companies end up publishing high-end blogs, but when they are not what their readers want then it’s of no use. So, researching is important. Here, many brands have committed the mistake of considering what they find interesting versus what appeals to their customers or visitors.
One of the smartest ways to understand the likes and dislikes of your customers is by exploring the Facebook Ads Manager.
How to use it?
- Navigate through the tab for ‘Audience Insights’.
- You will get access to some important data regarding what your customers want.
- Next, you can select your audience type from the drop-down menu.
- This step is now the key. Don’t forget to use the ‘Interests’ section located on the left-hand side of the page.
- Use this to enter your competitors or industry blogs which are relevant to your content.
- Now, open the tab for ‘page likes’ to check out what people are liking on Facebook.
- You will now get to see a huge amount of valuable data.
- Your goal here should be identifying the trends like the common categories, most liked pages etc.
- Scroll down
- You will get an entire list of every page that they are interested in.
- Don’t start posting contents immediately. Rather, understand and analyze your audience in the best possible way.
- Now, include all these information to curate your next piece of writing.
If Facebook is not your cup of tea, you can even browse through similar tools like EpicBeat. Whichever tool you use, don’t forget to do complete research about your audience before publishing content on your website.
5. Using Only One Type of Content
Imagine, you are reading a blog which has no images and is just a continuous flow of text without any breaks. Wouldn’t it be boring? Many companies commit this exact mistake, including just big chunks of texts in the form of content on their websites. This is really sad for them as by doing so, the websites lose their readers at an alarming rate.
Nowadays, people prefer visuals more and this is proven by statistics like people spending more than 100 million hours on checking out videos on Facebook. Also, infographics are at the top of the story. 41.5% of marketers believe that they do comparatively great when compared to other forms of content. Interestingly, the human brain can process images 60,000 times faster than just a plain paragraph of text. 90% of the information transmitted to the brain is always visual.
Make sure that the content you are publishing on your website in 2019 is the perfect amalgamation of text, images, videos, infographics, GIFs etc. It will ensure that you make the most out of every single piece of content you post.
Just avoid the aforementioned mistakes while crafting your content marketing strategy in 2019 and your website will certainly get an extra boost.
Maulik Patel is Founder & Director of ClickMatix.com.au. His passion for helping people in all aspects of online marketing flows through in the expert industry coverage he provides. He is expert in Web marketing, Search Engine Optimization, Social Media, Affiliate Marketing, B2B Marketing, Online Advertisement of Google, yahoo and MSN.