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February 15, 2019

How to Optimize your Landing Page for Conversions

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Your landing page will either make or break you because it determines whether a client will stay on your platform or bounce off to your competitors. It is for that reason that you need to optimize it in a way that it attracts and educates prospects and convert them into clients. 

But the question now becomes, how do you optimize your landing page to increase conversion rates? To help point you in the right direction, here are some insights on how to optimize your landing page to become one of the best converting landing pages in your niche.

Landing page optimization

Landing page optimization is the process of enhancing your site’s elements to increase conversions. It is part of conversion rate optimization and features the use of methods like A/B testing to facilitate the conversion goals of your landing page. 

Since landing pages focus on capturing leads and generating sales, enhancing their performance can result in huge improvements in business outcomes – and that is where landing page optimization comes in. Landing page optimization plays an essential role in digital marketing campaigns because it ensures that your landing page gets the highest possible conversion rate from visitors. Additionally, it helps you minimize your lead generation costs; attract more clients and maximize the value of your advertising spend. 

How to optimize your landing page

Optimize the theme

Your first step is to define how your landing page looks and feels – ideally, the theme should blend with the rest of the platform, to strengthen your brand.

Optimize the content

Come up with content that attracts and informs your prospects. The content should educate them about your solutions and why they should work with you, and also nudge them to take action. Keep in mind that many prospects only read the headline – so, ensure that your headline elaborates your offerings. 

Optimize your form

The form acts as the point of contact between you and the prospects – make use of it to enhance your conversion rates. Be sure to customize it from head to toe by selecting the fields, choosing a call-to-action for your form button, and creating a thank you page.

Optimize the settings

Optimize the settings of your landing page, including its URL, footer (integrating any desired links like to your firm’s home page) as well as the analytics code and scripts (that allows you to monitor traffic).

Additional tips

Simplify your landing page

Try to make your landing page as clutter free as possible. If you have dozens of distractions on your page, your visitors may end up missing your call to action, which is like the main goal of the landing page.

Keep you call-to-action buttons straightforward

Your call-to-action should be obvious, concise and clear – steer clear of fancy terms and complex offers. Go for easy-to-understand words like join now, join to download, pick up here and so on.

Provide different ways for clients to contact you

Prospects are different and will be comfortable to contact you in different ways. In addition to the contact form, you can include an email address, phone number, Skype or social media pages so that the prospects can contact you where they feel comfortable.


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