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Ninety percent of startups fail because they don’t have a growth strategy in place. This can cause these small businesses to crash and burn in the first few years of launch. Thankfully, these latest trends have made it possible for startups to adapt to a business model that works for them. It’s important for businesses […]

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Fitness App Monetization Models
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What car do you drive? Chances are that you’re driving a car that has some sort of infotainment system installed. It can also have a plethora of features and creature comforts that can turn an everyday drive into nirvana. Is it a “smart car” then? In a way, yes. All modern cars have an onboard […]

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Conveying a message successfully depends on three factors.  1) Correct message  2) Correct audience  3) Correct timing A mix-up in one of these aspects results in missed opportunity or a bad user experience. Thankfully, in the case of email marketing, you have multiple tools to ensure that you don’t go wrong on either. While the […]

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