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As a B2B marketing discipline designed to create interest in products and services, Demand generation is indeed a complex strategy. Obviously, great sales pipeline opportunities and revenue are its positive outcome. Most demand marketers consider the lead quality an ideal key metric as a player in this realm, whereas many do it for the sake […]

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We’ve found that there are three common misconceptions people face when onboarding an A.I. powered tool. I’ve detailed those misconceptions below—along with how we help customers overcome them. Regardless of what AI-based tool you’re onboarding, consider these tips for dispelling common misconceptions and successfully implementing software. Misconception #1: A.I. Is Magic / A.I. Doesn’t Work […]

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5 P’s of Social Media Marketing Your Business Can Not Afford to Ignore
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We have all felt it. After lunchtime, you’re lethargic, tired, and constantly checking the clock waiting for the day to be over. But, fear not! Your day will no longer be ruined by the afternoon lull. Here are some quick tips to avoid the midday slump and allow you to end your day rejuvenated! Spend 5 Minutes in […]

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