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“Content is the reason search began in the first place” – Lee Odden Brands across all industries have realized how powerful curated content can be and the race is on to produce the best quality content. There is extensive data to support this. Only 5% of marketers worldwide don’t share other organizations’ content. Up to […]

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Customer data is one of the most important assets your business could have. When used effectively, it can help you better understand your customers, allowing you to enhance their experience, create a better product, and increase your profits as well. The information you gather will also give you valuable insights that can help you design […]

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“Age isn’t as important so long as you are surrounded by people you love, doing things you passionately believe in.” -Richard Branson If you are a midlife entrepreneur, you have something in common with famous Entrepreneurs like Richard Branson, or Bill Gates. Wondering what that is? Well, it’s your age, of course. Gone are the […]

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Confession time: for most of my career, I’ve been a “helicopter marketer”. The kind of marketer who thinks they can (and SHOULD!) do everything on their own. From strategy to analytics, from writing to PR outreach, I used to do everything on my own or with a small in-house team back when I was a […]

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10 Technologies that will Change the Construction Industry in 2019
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