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FEATURED ARTICLE — August 30th, 2016

10 Rules of How to Write a Great Press Release

Is it true that press releases still matter?

Last week, I sat down with Shannon Gray, managing director at a 25-year-old PR firm, McKinney & Associates (cool enough to run their own Twitter chat, #socialjusticechat), and she said it best:

“Press releases are still vital. Today, they cut through the clutter of extraneous words of blog posts. They are the standard, recognized format for sharing details about an event, person or topic. Well-written press releases can answer who, what, where, when, why and how in a concise, easily digestible manner. They remain the gold standard for getting information to media outlets.”

Thanks to the fact that they’re thorough, informative, and relevant to a high-level audience, press releases are a tool that still helps marketers
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BREAKING NEWS

Crowdsource

Google’s Crowdsource App Asks Users to Pitch in on Translation

Google needs your help. The tech titan has launched Crowdsource, an application through which users can help improve services like Google Translate and Maps. The company told Tech Crunch the pilot project went live Monday. Crowdsource, as yet, offers… Read More
Internet1

Iran Launches First Phase of its Own Internet Service

Iran is planning to operate its own national Internet as the government looks to crack down on uncensored Web surfing. The country on Sunday announced the first phase of its “national information network” was complete via the pro-government Tasnim… Read More
Opera 2

Opera Sync Server Hacked, Company Resets Passwords

A hacker has breached an Opera sync server, putting at risk users’ passwords. The Internet browsing company, in a blog post, said that the attack was “quickly blocked,” but passwords and account information, such as login names, may… Read More

Technology News

Google's self-driving car prototype.

Google Hires Airbnb’s Shaun Stewart to ‘Commercialize’ Its Self-Driving Vehicles

Google’s self-driving car department has a new boss. The tech titan has hired Airbnb executive Shaun Stewart to take over from the project’s chief technical officer Chris Urmson, who left the position earlier this month. Stewart will answer directly… Read More
binary, network

Why Network Monitoring is Important for Your Business

If someone asks “is network monitoring important?” the obvious answer is “yes.” But the answer to “why” is never really discussed. There is a general opinion that network monitoring is important for business health, or to protect your work… Read More
Amazon Vehicles

Amazon Debuts Hub to Help Users Buy Right Vehicle

Amazon has debuted a community platform to aid car shoppers in the research and comparison of vehicles. Dubbed Amazon Vehicles, the new hub is described as a “car research destination and automotive community” that offers up information on vehicles,… Read More

SEO News

SEO Targeting

15 Tips and Tools to Help You Create SEO-Friendly Content

Internet marketing is constantly changing and evolving so it is important to make sure that your content is SEO-friendly. If you are unsure of how to create SEO content or maybe you are looking for a way to make your content better aligned with SEO; we… Read More
image1

How Cloud Computing Can Boost SEO

Cloud computing is still in its infancy stage, despite the service having been around for quite some time. Not much is known about the platform and there are no clear set rules on how to optimize your business with this service. Even so, it is important… Read More
Local SEO Google Maps

How to Rank Higher in Local Search Results

For any small business, appearing in a local search is crucial to bringing new business through your doors. While word-of-mouth is enough to stir up some new business, it isn’t nearly the same as what a Google recommendation could do for you. But many… Read More

Social Media News

facebook

Facebook’s Trending Topics Gets Major Update to Address Accusations of Bias

Facebook’s Trending feature has received a major overhaul to make the product more automated in response to accusations of bias made earlier this year. The update removes the necessity for Facebook editors to write descriptions for trending topics. The… Read More
Instagram

Engage Your Brand’s Fans Via Instagram Stories

If you’ve been on Instagram lately, you’ve probably noticed a new feature: Instagram Stories. While this may not seem like anything big, this insidious little feature is poised to take on one of the resident giants of social media: Snapchat. Touted… Read More
Photo by Johannes Hemmerlein

Microsoft-LinkedIn Deal: Will this Finally Boost the Dynamics CRM Market Share?

Now that the brouhaha over Microsoft’s $26.2-billion purchase of LinkedIn has died down, it’s time to look at the strategic implications of this deal. Will this be Nadella’s masterstroke for boosting Dynamics CRM or will this prove to be another… Read More

Infographics

Business & Marketing News

coffee, conference

Fuel Your Imagination With These 4 Unconventional Business Event Rules

Deciding on the best venue for your event – whether formal or not – is a lot more challenging than meets the eye. It’s tough to make a choice because you need a place that can speak for itself; a place that exudes comfort, style and originality.… Read More
video

Video is King, But for How Long?

Video content is booming. Facebook certainly seems to be mesmerized by the opportunities such content holds, and it has focused its efforts on exploring video’s benefits. Consequently, the social media platform was recently invaded by live videos and… Read More
marketing

What Yogi-isms Can Teach You About Marketing

It never ceases to amaze me how often business people use oxymoronic statements as part of their marketing philosophy. We often accept this kind of language as normal speech. Take for example “least effort most gained.” Courtesy of en.wikipedia.org Actually,… Read More

Other News

WhatsApp

WhatsApp to Share User Info With Facebook

WhatsApp will soon be sharing user data with its parent company, Facebook. The change comes as the social network revamps its privacy policy to enable businesses to communicate directly with users of the platform. “People use our app every day to keep… Read More
tictactoe

Google Adds a Little Fun to Search

Have some spare time? Google Search can help you out. Simply type solitaire or tic-tac-toe in and a playable game will pop up. Both games are available on desktop and in the Google app. “It’s been said solitaire’s roots are in fortune telling. If… Read More
The iPhone SE offers a selection of apps.

Apple Creating iOS App to Push Social Agenda

Apple is reportedly building a video sharing and editing application as the company looks for a foothold in the world of social media. According to Bloomberg, Apple is in the process of testing an app that enables iPhone and iPad users to record video… Read More

PRESS RELEASES

Advertisement is courtesy of Smashbox Cosmetics, a brand Modiface is partnering with on another upcoming project.  Smashbox is the only beauty brand born out of a legendary photo studio—Smashbox Studios in L.A.— where major photographers, celebrities and makeup artists converge to create iconic images every day.

New Live-Scan Technology Converts Photos Into Augmented Reality Looks

  Toronto, Canada – August 9, 2016 – ModiFace, the leading provider of augmented reality technology for the beauty industry, is today announcing the availability of a new patented Live-Scan technology which can take a 3D live recording of any… Read More
Image courtesy of (Stuart Miles) / FreeDigitalPhotos.net

Why Is SEO Marketing Important for a Startup?

  Dot Com Infoway, one of the leading digital marketing companies in the world, is organizing a webinar, “Why is SEO marketing important for a startup” on Aug. 24. In this millennium of startups, a great idea alone is not enough to sustain any… Read More
Screen Shot 2016-08-03 at 9.04.44 AM

Saas Labs Launches AdLatch With Mission to Help Online Publishers Reduce Revenue Loss Caused by Visitors Using Adblockers

Saas Labs announces the release of AdLatch, software as a service designed to help publishers reclaim revenue lost to Adblockers and analyze the performance of visitors using these devices. Publishers leverage these insights to identify revenue forfeited… Read More

Daily Videos

 
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