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FEATURED ARTICLE — February 22nd, 2017

3 New Facebook Ad Features to Master in 2017

“The best Facebook ads look and feel as relevant and timely in your News Feed as the posts you see from your friends.”

– Mari Smith, Facebook marketing expert

For better for worse, Facebook, like Google, is in a constant state of transformation. The company regularly implements new aspects and features to its platform; everything from live video broadcasting, to the newly unveiled marketplace.

Case in point: Facebook Ads. Just when we think we’ve mastered the myriad of features, new developments arise. An example of this is Facebook’s recent decision to begin allowing marketers to advertise in the Instagrams Stories section.

All throughout 2016, Facebook also pushed a slew of ad updates, augmentations, and alterations that helped marketers better target
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BREAKING NEWS

Google Site Search

Google Axing its Custom Search Engine

Google is shutting down Site Search, a service enabling website owners to deliver Google-like search on their sites. Google describes Site Search as “the same search technology that powers Google.com to your website, delivering relevant results… Read More
Skype Lite

Skype Launches Lite Version of its App for India

Microsoft’s Skype has launched a new version of its service tailored for the Indian market. Dubbed Skype Lite, the free app is available today to all Android users in India. The app, announced by Microsoft CEO Satya Nadella at Future Decoded conference… Read More
WhatsApp

WhatsApp Channels Snapchat With New ‘Status’ Feature

Facebook is continuing its mission to make Snapchat irrelevant: this time by launching a new feature for WhatsApp. Dubbed WhatsApp Status, the new tool is markedly similar to Snapchat Stories, although it does have some original features of its own. Status… Read More

Technology News

Image courtesy of (tuelekza)/ FreeDigitalPhotos.net

Technology – a ‘Giving Tree’?

Our relationship with technology is unlike the one described in ‘The Giving Tree.’  Rather it is distinguished by many trade-offs with profound implications for the human experience. The Giving Tree is a well-known children’s picture book by Shel… Read More
Yahoo Sunnyvale headquarters. (Y! Photo / Brian McGuiness)

Yahoo-Verizon Deal to Go Ahead — With $350M discount

Yahoo has saved its deal with Verizon by slashing $350 million from the $4.83-billion sale price of its Internet division. Now valued at approximately $4.48 billion in cash, the deal is expected to close in the second quarter of 2017. The price reduction is… Read More
Uber

Uber Asks Former U.S. Attorney General to Investigate Sexism Charges

Uber once again is in the spotlight after sexism charges were levelled against the high-tech transportation firm by a former employee. The company, in a bid to head off more bad press, has appointed former U.S. Attorney General Eric Holder to a panel… Read More

SEO News

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Why Content Quality Is Vital For Effective SEO

There are many who take the saying “content is king” literally and produce a prodigious amount of articles posts, and comments to be published online. There are currently more than 2.4 million posts being published daily using WordPress alone, so… Read More
Blog

3 Secrets of Creating a Blog Post That Rocks

When we launched our company blog, I had no idea how much it would help me to learn about our target. Blogging is easily the best way for connecting with your prospects. It also does wonders for your SEO, gives your company a voice, and helps build the… Read More
SEO Targeting

What to Do When Your SEO Campaign Stalls

“Failure is the condiment that gives success its flavor.” – Truman Capote, American novelist/screenwriter/playwright/actor Crafting a SEO campaign is a lot of hard work. Business owners invest countless hours into researching their niche and competitors,… Read More

Social Media News

Image courtesy of (jannoon028)/ FreeDigitalPhotos.net

10 Top Skills Your Social Media Manager Candidate Should Have in 2017

Are you considering hiring a social media manager in 2017? If so, it’s a smart decision! Today, social media content creation and distribution is one of the single most time-consuming tasks in all of digital marketing. In fact, it claims a massive 18.5… Read More
Facebook CEO Mark Zuckerberg at the office.

Zuckerberg Wants to Save the World With Facebook

Mark Zuckerberg says a lot without saying much of anything. In a nearly 6,000-word manifesto, the Facebook CEO waxes philosophical about coming together as a global community to right the wrongs of the world. And, of course, Facebook is essential to… Read More
Google

Google CEO Responds to 7-Year-Old’s Job Application

Google may have some new talent on the horizon. It will just take a few years before the tech giant can hire her. Seven-year-old Chloe Bridgewater penned a letter to Google’s “boss” to apply for a job and the letter so impressed the… Read More

Infographics

Business & Marketing News

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How to Build a Website as Simple as Possible

Although you can sometimes buy a site as-is, the best investment is building your site from scratch. The problem is where do you start and how do you build a site from scratch? One way to get started is to use software that you can install on your Web… Read More
Business Woman

Tech Trends to Define Your Business Strategy in 2017

Following Brexit and the election of a new president in the United States, businesses are split when deciding their IT budgets. According to a Gartner report and CIO article, some businesses are using this political climate to expand their IT estates,… Read More
laptop, typing

How Much is Too Much? Content Word Counts

Good marketing content should make things happen. That could be clicking to visit a website, adding to cart, picking up the phone or more. Many elements go into how a content writing service actually does that and the length of any piece of content is… Read More

Other News

how-to-generate-b2b-leads-that-convert

3 Lead Generation Trends to Watch in 2017

With acquisition costs rising, many organizations are starting to shift their focuses and budgets from pouring more traffic into the top of the funnel, to improving the funnel itself through automation and optimization. Below are three break-out trends… Read More
Image courtesy of (tuelekza) / FreeDigitalPhotos.net

FCC Chairman Wants FM Chips Activated in Smartphones

FCC chairman Ajit Pai wants to revitalize the broadcast industry by activating FM chips in Smartphones. Although the majority of Smartphones sold in the U.S. contain FM chips — a technology enabling phone owners to listen to local radio stations… Read More
Project Loon

Google’s Project Loon May Actually Be Useful

Google’s Project Loon may not be so looney after all. The Loon autolauncher The Project Loon team has been hard at work over the past few years to prove weather balloons are a feasible method to bring wireless Internet to rural and remote areas… Read More

PRESS RELEASES

Image courtesy of (David Castillo Dominici)/ FreeDigitalPhotos.net

8 Reasons Former Bosses Do Not Honor Company Policy Regarding References

Many unsuccessful job seekers come to the realization that a negative reference(s) from a past employer is the source of their problems. Typically, a former employer is only supposed to offer limited information about previous employees, e.g. employment… Read More
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Giveaway Contest Offers More Than $8,000 in Marketing Tools

Reputed digital marketing educator and solutions provider, FortuneLords, announces a giveaway contest of more than $8,000 worth of online marketing tools and training. FortuneLords recently announced its 2017 Giveaway contest particularly designed to… Read More
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How Engaging Is Your Digital Content?

What makes one piece of creative media go viral? Why are some designs more engaging than others? In today’s digital age, businesses of all sizes are generating a vast amount of content and graphic media, from websites and presentations to social media… Read More

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