FEATURED ARTICLE — October 20th, 2017
As a start-up owner, you have a lot on your mind. Bootstrapping is never easy. At the digital marketing agency I run, I talk to overworked start-up owners every day. And they all know about SEO and its importance.
But very few of them have the time or the resources to allocate to optimizing their website from day one. Since getting things right the first time is much easier than fixing things afterwards, I always encourage our clients to start early.
When it comes to SEO for a brand new website, with a domain authority of 1, it can be challenging to get results. However, you have one thing going for you: a blank canvas that you can shape any way you want.
In time, we have set up a process to help our clients who need to optimize brand new websites get results as quickly as possible. These are the steps we usually follow.
SEO for a brand new website: the basics
The items on the checklist below are all crucial for successful optimization. Some of them only take a few minutes, while others can take hours or require professional assistance.
1. The technical part
For a new website, content is crucial. But before publishing a single word, some technical aspects need to be taken care of:
Install Google Analytics and link the Search Console to it. This will help you track all your sources of traffic and understand the performance of your keywords.
Create a robots.txt file and then upload it to your site’s root directory.
Do the same for the sitemap.xml file. Additionally, submit this file to Google Webmaster Tool and request indexing.
2. The research
Some of the tools we use to come up with the perfect keywords (both long- and short-tail, as well as LSI keywords) for our customers are:
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