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FEATURED ARTICLE — November 23rd, 2017

10 Stats that Prove Content Marketing Is Worth Every Cent

We have witnessed something amazing in recent years: people have begun to value content marketing and invest in. I mean really value it. This is clearly reflected by the increase of the cost of copywriting services and by the prevalence of good content.

I’m so happy to see that people have moved away from spammy, keyword-stuffed articles and have started to invest in content that is actually valuable to their readers and viewers.

However, I know that there still are skeptics out there. People who’d rather spend their marketing dollars on PPC ads or old-school SEO.

This article is for them.

Before we dig into the content marketing stats, I want to clear up one thing: You don’t need to make a separation between content marketing and SEO. They work best together, like a perfectly balanced peanut butter and jelly sandwich. The same goes for social media. Everything you write or produce and then set free into the world to capture leads or convert existing ones is content marketing. From the SEO-friendly blog post to the Instagram hashtag you spent hours researching, all these things are content marketing tactics.

The short theoretical interlude is over; let’s take a look at some of the stats that make B2B and B2C companies invest in content marketing.

10 stats that prove content marketing is the best investment you could make

Whatever your biggest business challenge, odds are content marketing can solve it without breaking the bank. Let’s see proof No. 1:

1. Content marketing generates more leads than traditional methods

Generating leads and traffic is the top marketing challenge for businesses, according to HubSpot.

And now for the good news: content marketing can generate three times more leads... Read More

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