FEATURED ARTICLE — March 23rd, 2018
If you own a local business, you probably seek the same thing every entrepreneur and marketer seeks. Profit. That’s the end result, but the journey can be long. One of the most challenging aspects that most local business owners face is the complexity of the digital environment, which has already changed the face of business over the past few years.
In today’s competitive marketplace, you must seek to extend your “digital arm” and improve your brand’s visibility and reputation. In short, you have to build a successful online presence. How can you achieve that? Well, if you look objectively at what’s popular today, you’ll see that social media is now the most significant opportunity that you can leverage to expand your customer base.
Facebook is the most used social network at the moment with about 1.28 billion users using it on a daily basis. This channel offers you unlimited opportunities to reach and attract new potential customers. For those who’re willing to make modest investments, Facebook’s paid advertising system can boost their business performance to peak levels that they’ve never experienced before.
Indeed, promoting your local business via Facebook ads is a smart way to step up your game, overcome your limits and boundaries, and become a top player in your niche environment.
In today’s post, we’re teaching you how to leverage Facebook ads to market your local business in the most effective way.
But before doing so, we’d like to cover several important aspects that need to be addressed before jumping to the real action. Knowledge without action leads to nothing. Action without knowledge leads to chaos. Therefore, know what to do first, then take the proper action and make it happen.
Technology has never failed to surprise users with its advancements. Be it automated ordering kiosks at McDonald’s, self-checkout machines installed in supermarkets or taking rides in driverless cars, new technological inventions have grown at an… Read More
Using artificial intelligence has become a mainstream activity, and some of the hottest and most prominent companies like Google, Amazon, Apple, and Microsoft have harnessed this technology to their advantage. They are currently using voice search and… Read More
Employee turnover. Employers dread it, knowing how costly even an average performer is to replace. Yet employees sometimes just can’t avoid it as home and work life responsibilities increasingly intersect and clash.
What can be done to reduce turnover… Read More