FEATURED ARTICLE — July 20th, 2017
Employee advocacy programs have been on the rise in recent years alongside other popular marketing modalities like influencer marketing and customer ambassadorship.
Google Trends’ data reveals that demand for information about employee advocacy has yet to peak.
Image source: https://trends.google.com/trends/explore?q=employee percent20advocacy
Employee advocacy refers to a potent strategy whereby an organization leverages its workforce to share company and industry updates through their personal social media channels. It’s a win-win situation, since it allows the employer to grow awareness and reach for its brand while positioning the employees’ personal brands as authoritative figures within their niche.
Proving the efficacy of such programs, a study from Hinge Research Institute clearly displays the benefits that employees receive from their employers’ advocacy initiatives:
87 percent of employees see growth in their networks
68 percent feel that it helps their careers
50 percent generate new business leads
On the business end of the survey:
79 percent enjoy boosted visibility
49 percent see increases in Web traffic
33 percent experience brand loyalty lift
And these are just a few of the rewards that came from implementing such a program. Don’t forget that employees who are more engaged also tend to be more productive for the organizations they serve.
If you’re ready to implement an employee advocacy program, you’re going to need a stellar platform to successfully manage the effort.
Smarp, GaggleAMP and PostBeyond are three of the most recognized and applauded tools in the field. How do they stack up against each other, and which one reigns supreme?
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